# Tilly

> Tilly, made by MyBranz, Inc., is a marketing app for Shopify stores. It audits a store, works out who buys from it from the store's own reviews and copy, and writes the store's email flows and campaigns, Meta and Google ads, SEO fixes and blog posts. The owner approves every piece. Tilly then puts it into the owner's own tools as drafts (Klaviyo) or paused (Meta, Google Ads), applies approved SEO fixes to Shopify, publishes approved blog posts to the Shopify blog (hidden by default), publishes approved blog posts to the Shopify blog (hidden by default), reads the results every morning, and writes the next round from what worked. Pricing is by credits spent when something is built; credits never expire.

Everything below is generated from the same settings the app charges from. Nothing is published without the store owner's approval; emails go to Klaviyo as drafts and ads are created paused. For the complete description in one file, read https://www.tillybrand.com/llms-full.txt.

## What Tilly does

- [About Tilly](https://www.tillybrand.com/about): What Tilly is, who makes it, and the rules it works by: evidence over invention, and nothing published without the store owner's approval.
- [How Tilly works, step by step](https://www.tillybrand.com/how-tilly-works): How Tilly works, step by step: a free audit, personas from your reviews, agents that write, your approval, drafts in your own tools, daily results.
- [Every Tilly feature, in one place](https://www.tillybrand.com/features): Every Tilly feature on one page: brand audit, personas, email flows, Klaviyo drafts, Meta and Google ads, SEO fixes, blog posts, CRO, A/B tests, reports.
- [What Tilly reads and writes in each tool](https://www.tillybrand.com/integrations): What Tilly reads and writes in Shopify, Klaviyo, Meta, Google Ads and Search Console, the permissions it asks for, and what waits for your approval.
- [Questions about Tilly, answered](https://www.tillybrand.com/faq): Straight answers about Tilly: what it is, whether it sends email or spends ad budget, how credits work, what data it reads, and what it does not do.
- [Full description for AI assistants](https://www.tillybrand.com/llms-full.txt): Every function with what it produces, what it needs and its credit cost; integrations; pricing; what Tilly does not do; privacy; the company; an FAQ.

## Agents

- [Brand audit](https://www.tillybrand.com/shopify-brand-audit): Reads your public store pages, products and reviews, and learns your voice, your look and who buys from you. Cost: Free the first time, 20 credits to run again.
- [Customer personas](https://www.tillybrand.com/shopify-customer-personas): Works out the kinds of customer who buy from you, from the reviews on your store pages and your own copy, each with the words they used. Cost: Included in the brand audit.
- [Email flows](https://www.tillybrand.com/shopify-email-marketing-agent): Writes one of eight automated flows: welcome, checkout abandonment, cart abandonment, browse abandonment, post-purchase, review request, winback or replenishment. Cost: 30 credits.
- [Email campaigns](https://www.tillybrand.com/shopify-email-marketing-agent): Writes a one-off campaign email for one persona and one reason to send. Cost: 10 credits.
- [Email calendar](https://www.tillybrand.com/shopify-email-calendar): Plans next month's campaigns around holidays in the countries you sell to, retail dates and your own launches. Cost: Planning is free. Building the month is 8 credits per email.
- [Meta ad batch](https://www.tillybrand.com/shopify-ads-agent): Writes 4 image ads and 2 video briefs for Facebook and Instagram, each in a different format, using only formats your store data can back. Cost: 10 credits for the batch, plus 5 credits per ad image made.
- [Ad format swap](https://www.tillybrand.com/shopify-ads-agent): Rewrites one ad in a batch in another format. An image already made for it is removed, since it was made for the old format. Cost: 2 credits.
- [The $1M ad setup](https://www.tillybrand.com/shopify-ads-agent): Plans a Meta test for one product: the desires customers buy for, angles for each persona, and hooks for each angle. Cost: 10 credits for the plan. The test set is 10 credits per angle.
- [One angle in every format](https://www.tillybrand.com/shopify-ads-agent): Writes one chosen angle into a set of video and static brief formats. Cost: 10 credits.
- [Ads account review](https://www.tillybrand.com/shopify-ads-agent): Reads the last 30 days of your whole Meta ad account and judges each ad against fixed rules for pausing, scaling, refreshing and more. Cost: Free.
- [Google search ads](https://www.tillybrand.com/shopify-ads-agent): Writes a responsive search ad: up to 15 headlines and 4 descriptions, with sitelinks, callouts and display paths. Cost: 8 credits.
- [SEO audit](https://www.tillybrand.com/shopify-seo-agent): Crawls your public store and checks titles, descriptions, headings, structured data, alt text, canonicals, robots.txt, sitemap and more. Cost: Free.
- [SEO fixes](https://www.tillybrand.com/shopify-seo-agent): Writes SEO titles and meta descriptions for up to 40 products, collections, pages and posts per run, and alt text for up to 100 product images. Cost: 8 credits a run.
- [Keyword research](https://www.tillybrand.com/shopify-seo-agent): Finds the searches your customers make, starting from their pain points and words, and groups them. Cost: 5 credits.
- [Blog posts with sources](https://www.tillybrand.com/shopify-seo-agent): Researches a question your customers ask and writes a post in your voice, where every outside claim carries the source it came from. Cost: 15 credits.
- [CRO audit](https://www.tillybrand.com/shopify-cro-agent): Reviews your home page, a collection page and a product page, from screenshots, page speed and a conversion checklist. Cost: 20 credits.
- [A/B test plans](https://www.tillybrand.com/shopify-ab-testing-agent): Keeps a backlog of test ideas, works out how many visitors a test needs, and calls the winner from the numbers you enter. Cost: Free.
- [Daily results](https://www.tillybrand.com/shopify-marketing-automation): Every morning, reads the results of the emails and ads Tilly made: opens, clicks, orders, revenue, spend. Cost: Free.
- [Blended report](https://www.tillybrand.com/shopify-marketing-automation): Puts Shopify sales next to Meta and Google Ads spend for the last 60 days. Cost: Free.

## Pricing

- [Start plan](https://www.tillybrand.com/pricing): Start: $0, 100 credits, once, 1 store, build and preview only, no publishing.
- [Store plan](https://www.tillybrand.com/pricing): Store: $49 a month, 500 credits a month, 1 store, publishing included.
- [Growth plan](https://www.tillybrand.com/pricing): Growth: $149 a month, 2,000 credits a month, up to 3 stores, publishing included.
- [Agency plan](https://www.tillybrand.com/pricing): Agency: $399 a month, 6,000 credits a month, unlimited stores, publishing included.
- [Credits](https://www.tillybrand.com/pricing): Credits are spent when an agent builds something. Audits, previews, results and reports are free. Credits are held when a build starts and released if it fails. They never expire.

## How it works

- [1. Audit](https://www.tillybrand.com/how-tilly-works): Reads your public store pages, products and the reviews on them. Learns your voice and your look, and lists what to fix on your pages, most important first. The owner: Paste your store URL. For the full audit, install the Shopify app, or sign up on the website and save a card. The card is not charged.
- [2. Personas](https://www.tillybrand.com/how-tilly-works): Works out the kinds of customer who buy from you. Each persona carries its pain points and the customer quotes they came from. Anything no customer said is dropped, not guessed. The owner: Confirm, edit or remove each persona. Keyword research and blog posts only run for confirmed personas.
- [3. Connect](https://www.tillybrand.com/how-tilly-works): Reads only what each connection allows. Writing and previewing need nothing connected. The owner: Connect the tools you want Tilly to publish into: Klaviyo, Meta, Google Ads, Google Search Console, or the Shopify app.
- [4. Agents write](https://www.tillybrand.com/how-tilly-works): Writes the work for one persona and one pain point at a time: email flows and campaigns, next month's email calendar, Meta and Google ads, SEO fixes, blog posts and page fixes. Each piece is checked against its own rules before you see it: no invented numbers, only discount codes that exist in your store, platform ad rules. The email calendar for next month is planned on the 20th of each month. The owner: Start a build, or open a draft an agent made on its own. Drafts an agent made on its own are only charged when you approve them.
- [5. Approve](https://www.tillybrand.com/how-tilly-works): Shows the real thing: the email as it will look, the ad with its image, the exact SEO title. Nothing leaves Tilly without an approval against your name. The owner: Edit in place, dismiss it, or approve it. An approval can be undone until publishing starts, and any credits it charged come back.
- [6. Publish](https://www.tillybrand.com/how-tilly-works): Puts the approved work into your own tools: emails into Klaviyo as drafts, image ads into Meta paused, a search ad into Google Ads paused, SEO fixes onto your Shopify products and pages. The owner: Press publish. Then press send in Klaviyo and switch ads on in Meta or Google when you are ready. Publishing needs a paid plan; the Start plan builds and previews.
- [7. Daily results](https://www.tillybrand.com/how-tilly-works): Every morning, reads the results of what it published: email opens, clicks, orders and revenue from Klaviyo, ad results from Meta, and sales and ad spend for your report. The owner: Read the results on each email and ad, and the blended report. Act on the ads account review cards if you want to.
- [8. The next round learns](https://www.tillybrand.com/how-tilly-works): Writes a lesson into your brand profile once a result means something: an email after 200 recipients and 7 days, an ad after $30 of spend. The next emails, email calendar and Meta ads are written from those lessons. The owner: Nothing. Lessons from finished A/B tests go into the same profile.

## Guides

- [How-to guides](https://www.tillybrand.com/how-to): The steps, with a worked example.
- [How to add schema markup to Shopify](https://www.tillybrand.com/how-to/add-schema-markup-to-shopify): Check the product schema your Shopify theme already outputs, fill the gaps Google needs for merchant listings, and test it before and after you publish.
- [How to announce a restock](https://www.tillybrand.com/how-to/announce-a-restock): Announce a Shopify restock in the right order: the waitlist first through a Klaviyo back in stock flow, then past buyers, then the list, sized to the stock.
- [How to ask for reviews by email](https://www.tillybrand.com/how-to/ask-for-reviews-by-email): Set up a review request email for a Shopify store: time it after delivery, send it to every buyer, link straight to the review form, and keep incentives within FTC rules.
- [How to audit a Shopify product page](https://www.tillybrand.com/how-to/audit-a-shopify-product-page): Audit one Shopify product page in nine checks: its add to cart numbers, the first screen on a phone, speed, photos, copy, price and shipping, variants and apps.
- [How to avoid the Meta personal attributes policy](https://www.tillybrand.com/how-to/avoid-the-meta-personal-attributes-policy): Why Meta rejects ads that say "your acne" or "are you over 50", which words trigger it, and how to rewrite Shopify ad copy so it talks about the product instead.
- [How to build a welcome series for a Shopify store](https://www.tillybrand.com/how-to/build-a-welcome-series-for-a-shopify-store): Build a Klaviyo welcome series for a Shopify store: one list for every sign-up, the opt-in setting, three emails, a buyer split and a clean test.
- [How to calculate break-even ROAS](https://www.tillybrand.com/how-to/calculate-break-even-roas): Work out the ROAS your Shopify ads need to stop losing money: find your real margin per order, divide one by it, and turn the answer into a cost-per-purchase limit.
- [How to clean an email list](https://www.tillybrand.com/how-to/clean-an-email-list): Clean a Klaviyo email list in stages: let bounces suppress, exclude unengaged profiles from campaigns, give them a sunset flow, then suppress who stays silent.
- [How to do keyword research for a Shopify store](https://www.tillybrand.com/how-to/do-keyword-research-for-a-shopify-store): Find the words shoppers type, read real volumes in Search Console and Keyword Planner, and give every Shopify page one main keyword.
- [How to find your Shopify customer personas](https://www.tillybrand.com/how-to/find-your-shopify-customer-personas): Build customer personas from your own Shopify orders, segments and reviews: who buys, why they buy, what nearly stopped them, and the words they use.
- [How to fix duplicate content on Shopify](https://www.tillybrand.com/how-to/fix-duplicate-content-on-shopify): Find the duplicate URLs Google reports for your Shopify store, check which canonical it chose, and fix real duplicates with redirects and rewrites.
- [How to improve your Shopify conversion rate](https://www.tillybrand.com/how-to/improve-shopify-conversion-rate): Raise your Shopify conversion rate by finding the funnel step that leaks most, fixing that first and measuring against your own baseline, not someone else's.
- [How to know when an A/B test is done](https://www.tillybrand.com/how-to/know-when-an-a-b-test-is-done): An A/B test is done when it reaches the sample and full weeks you planned before it started, not when one side first looks ahead. How to set that line and read it.
- [How to launch a Shopify store marketing plan in 30 days](https://www.tillybrand.com/how-to/launch-a-shopify-store-marketing-plan-in-30-days): A day-by-day 30-day marketing plan for a new or stalled Shopify store: goal and baseline, email capture, core flows, search basics, first campaigns and one ad test.
- [How to market a skincare brand without medical claims](https://www.tillybrand.com/how-to/market-a-skincare-brand-without-medical-claims): Rewrite skincare copy so it sells on how skin looks and feels, not on treating it: the FDA's intended-use test, UK wording that works, and Meta's beauty ad rules.
- [How to market a supplement brand within the rules](https://www.tillybrand.com/how-to/market-a-supplement-brand-within-the-rules): A claims audit for supplement brands on Shopify: sort every claim, match it to evidence, reword it for the US, UK and Canada, and set Meta ads up to comply.
- [How to pick a primary metric for a test](https://www.tillybrand.com/how-to/pick-a-primary-metric-for-a-test): Choose the one number that decides your A/B test before it starts: tie it to the decision, check your tool reports it, add guardrails and write the rule down.
- [How to pick send days and times](https://www.tillybrand.com/how-to/pick-send-days-and-times): Find the send days and times that work for your own subscribers: start from your order data, test two times fairly, then use Klaviyo's send time tools once you qualify.
- [How to plan a monthly email calendar](https://www.tillybrand.com/how-to/plan-a-monthly-email-calendar): Plan a month of Shopify store emails in one sitting: dates first, one job per send, audiences, Klaviyo calendar placeholders and a review at month end.
- [How to plan a product launch email sequence](https://www.tillybrand.com/how-to/plan-a-product-launch-email-sequence): Plan the emails around a new product on Shopify: a waitlist, the teaser, early access, launch day timed to the product going live, proof and a last call.
- [How to plan Black Friday for a Shopify store](https://www.tillybrand.com/how-to/plan-black-friday-for-a-shopify-store): A six-week Black Friday plan for a Shopify store: the offer, discount limits, stock and checkout, warming up email volume, pacing the big sends and the clean-up.
- [How to read a Klaviyo flow report](https://www.tillybrand.com/how-to/read-a-klaviyo-flow-report): Read a Klaviyo flow report in the right order: recipients and skips, opens and clicks, orders and the attribution window, then bounces, spam and unsubscribes.
- [How to reduce cart abandonment](https://www.tillybrand.com/how-to/reduce-cart-abandonment): Fix the reasons shoppers leave a Shopify cart: shipping cost shown early, no forced sign-in, fast payment buttons, a shorter checkout form and fewer doubts.
- [How to report marketing results to a client](https://www.tillybrand.com/how-to/report-marketing-results-to-a-client): A monthly client report for a Shopify brand that holds up: agreed questions, one revenue source of truth, stated attribution settings and next steps.
- [How to run a sale without training customers to wait](https://www.tillybrand.com/how-to/run-a-sale-without-training-customers-to-wait): Run sales on a Shopify store that do not teach customers to hold off: fewer, planned sales with real reasons, honest was prices, and full-price reasons in between.
- [How to run an A/B test on Shopify](https://www.tillybrand.com/how-to/run-an-a-b-test-on-shopify): Run a clean A/B test on your Shopify store: write the hypothesis, size the test, build it as a rollout experiment, leave it alone, then apply or roll back.
- [How to segment a Klaviyo list by purchase behaviour](https://www.tillybrand.com/how-to/segment-a-klaviyo-list-by-purchase-behaviour): Split a Klaviyo audience by what people bought: never-bought, one-time, repeat and VIP buyers, lapsed customers, product buyers and order value, with a consent check.
- [How to set an email frequency cap](https://www.tillybrand.com/how-to/set-an-email-frequency-cap): Cap how often each subscriber hears from you: set Klaviyo's Smart Sending window, switch it on in busy flows, and send most to your most engaged segments.
- [How to set up an abandoned cart flow in Klaviyo](https://www.tillybrand.com/how-to/set-up-an-abandoned-cart-flow-in-klaviyo): Nine steps to a working Klaviyo abandoned cart flow for a Shopify store: the trigger, the purchase filter, the delays Klaviyo suggests, and a test before it goes live.
- [How to set up Google Search Console for Shopify](https://www.tillybrand.com/how-to/set-up-google-search-console-for-shopify): Add your Shopify store to Google Search Console, verify it with a DNS record or the HTML tag, submit sitemap.xml and check your first pages are indexed.
- [How to structure a Meta ads account for Shopify](https://www.tillybrand.com/how-to/structure-a-meta-ads-account-for-shopify): A simple Meta ads account layout for Shopify stores: which campaigns to run, where budgets sit, how many ads per ad set, and a naming scheme that stays readable.
- [How to test ad creative without wasting budget](https://www.tillybrand.com/how-to/test-ad-creative-without-wasting-budget): Test Meta ad creative on a small budget: set a kill number from your margin, test one variable at a time, decide the stop rules first, and move winners on untouched.
- [How to turn reviews into ad copy](https://www.tillybrand.com/how-to/turn-reviews-into-ad-copy): Mine your product reviews for hooks, proof and objections, then turn them into ads that quote customers honestly and stay inside the FTC's endorsement rules.
- [How to warm up a new sending domain](https://www.tillybrand.com/how-to/warm-up-a-new-sending-domain): Warm a new email sending domain without landing in spam: check you need to, set up DNS, then widen from 30-day engaged subscribers over several weeks.
- [How to win back lapsed customers](https://www.tillybrand.com/how-to/win-back-lapsed-customers): Bring past Shopify customers back with a winback flow timed to your own buying cycle: a light first email, a reminder with a deadline, and an honest last call.
- [How to write a brand voice guide](https://www.tillybrand.com/how-to/write-a-brand-voice-guide): Write a brand voice guide a small store will actually use: traits with limits, a tone map, word rules, before-and-after rewrites and the claims you never make.
- [How to write Facebook ads that pass review](https://www.tillybrand.com/how-to/write-facebook-ads-that-pass-review): A pre-submission checklist for Shopify stores: what Meta's ad review looks at, the wording and pages that get ads rejected, and what to do after a rejection.
- [How to write meta titles for collection pages](https://www.tillybrand.com/how-to/write-meta-titles-for-collection-pages): A pattern for Shopify collection titles: the search phrase first, one qualifier, your brand last, under 60 characters and different on every collection.
- [How to write SEO blog posts that sell products](https://www.tillybrand.com/how-to/write-seo-blog-posts-that-sell-products): Pick a question buyers search, answer it fully, and link the products that solve it, so a Shopify blog post ranks and also sells.
- [How to write subject lines that get opened](https://www.tillybrand.com/how-to/write-subject-lines-that-get-opened): A method for email subject lines a Shopify store's subscribers open: one clear promise, preview text that finishes it, an honest from name, and a fair A/B test.
- [Free tools](https://www.tillybrand.com/tools): Working tools, no sign-up, no email wall on the result.
- [Free Shopify Store Audit](https://www.tillybrand.com/tools/shopify-store-audit): Paste your store URL and see what to fix, free, with no sign-up.
- [Email Subject Line Tester](https://www.tillybrand.com/tools/email-subject-line-tester): Score a subject line and its preview text, with the reason behind every point.
- [Email Marketing Calendar Generator](https://www.tillybrand.com/tools/email-calendar-generator): A month of campaign sends, dated, with key retail dates and their lead times.
- [Customer Persona Generator for Shopify](https://www.tillybrand.com/tools/customer-persona-generator): Personas from your own reviews and pages. See an example, then run it on your store.
- [ROAS and Break-Even ROAS Calculator](https://www.tillybrand.com/tools/roas-calculator): Your ROAS against the break-even ROAS your margin needs.
- [A/B Test Significance Calculator](https://www.tillybrand.com/tools/ab-test-significance-calculator): Is the winner real? p-value, lift, interval and the sample you need.
- [Shopify Meta Title and Description Generator](https://www.tillybrand.com/tools/meta-description-generator): Titles and descriptions that fit search results, with character counts.
- [Email Flow Revenue Calculator](https://www.tillybrand.com/tools/email-revenue-calculator): What your welcome, abandoned checkout and other flows earn, from your own numbers.
- [Shopify Customer LTV Calculator](https://www.tillybrand.com/tools/ltv-calculator): Lifetime value from your Shopify sales, orders and customers, with LTV to CAC.
- [Black Friday Cyber Monday Planner](https://www.tillybrand.com/tools/bfcm-planner): Every BFCM prep step and send, dated for the year you pick.
- [UTM Builder for Shopify Campaigns](https://www.tillybrand.com/tools/utm-builder): Clean UTM links with presets, and warnings before a tag splits your reports.
- [Product Description Grader](https://www.tillybrand.com/tools/product-description-grader): Readability, benefits against features, specifics and scannability, explained.
- [Glossary](https://www.tillybrand.com/glossary): The terms, with the formula and a Shopify example with real numbers.
- [Blog](https://www.tillybrand.com/blog): How Tilly is built and why.

## Company

- [MyBranz, Inc.](https://www.tillybrand.com/about): a Delaware corporation. 2248 Broadway #1892, New York, NY 10024. Contact janani@mybranz.com.
- [Privacy policy](https://www.tillybrand.com/privacy): What Tilly collects, why, who processes it, and how to have it deleted.
- [Terms of service](https://www.tillybrand.com/terms): The terms for using Tilly.