Terms of Service
24 September 2026
These terms are the agreement between you and MyBranz, Inc. ("MyBranz", "we", "us"), the company behind Tilly, for using Tilly. By creating an account or running the audit, you agree to them.
The service
Tilly reads your Shopify store and the marketing tools you connect to it, drafts emails, blog posts, ads, page fixes and tests from what it finds, and — only once you approve — publishes them through your own Klaviyo, Shopify, Meta or Google account.
Tilly never has standing permission to publish anything on its own. Every action that reaches a customer or the public requires an approval you gave for that specific draft.
Your account
You must be old enough to enter a binding contract in your jurisdiction and have the authority to connect the store and accounts you connect.
You are responsible for what happens under your account, including anything a teammate you invite does with the access you gave them.
Keep your sign-in email address current; that is how we reach you, including for anything requiring your approval.
Credits and billing
Tilly runs on credits: some actions are free (the audit's first run, previews, results, suggestions and your monthly email calendar plan), and some spend credits, at the rates shown on the pricing page at the time you take the action.
Credits are held when a build starts and only actually spent when it finishes; if a build fails, the credits are returned. A draft an agent makes on its own is charged only once you approve it.
Paid plans bill on a recurring schedule at the price shown at signup. Plan and pack credits never expire: whatever is left at the end of a billing period stays on your account. Free and bonus credits expire: the free starting credits 30 days after they are added, and bonus credits on the date given when they are added.
Payment is processed by Stripe. You authorize us, through Stripe, to charge your payment method for the plan and any credit top-ups you buy.
Refunds
Every payment buys credits. If you cancel within 30 days of an invoice and have not used any of the credits it added, we refund that invoice in full. Once any of those credits have been used, the invoice is not refunded.
The same applies to a credit pack: refundable within 30 days of purchase if none of its credits have been used.
To ask for a refund, write to janani@mybranz.com from your account email. Refunds go back to the card that paid, through Stripe.
If we charged you in error, or charged you twice, we refund it in full.
Nothing here limits a right to a refund that the law where you live gives you.
Acceptable use
You will not use Tilly to:
- Publish anything illegal, fraudulent, or that infringes someone else's rights.
- Attempt to bypass, disable or interfere with the approval step that this product is built around.
- Access another store's data without that store's authorization.
- Reverse engineer, scrape or resell the service, or use it to build a competing product.
- Send unsolicited bulk email in violation of CAN-SPAM, GDPR or any applicable anti-spam law — this responsibility for what your account sends stays with you as the store owner, even though Tilly drafts it.
Content and ownership
You own what Tilly drafts for your store once you approve it — the emails, posts, ads and page copy are yours to use as you see fit.
You own your store's data. We process it to run the service, under the Privacy Policy, and do not claim ownership of it.
We own Tilly itself: the product, the agents, the models' outputs as a system, and our own brand.
Third-party platforms
Tilly connects to Shopify, Klaviyo, Omnisend, Shopify Email, Meta and Google through the access you grant. Each of those platforms has its own terms, and your relationship with them is separate from your relationship with us — we are not responsible for their availability, pricing or policies.
If one of those platforms changes its API or policies in a way that affects what Tilly can do, we will tell you what changed and what it means for your account.
Disclaimers
Tilly is provided "as is". We work to make what it drafts accurate and useful, but you are responsible for reviewing every draft — that is what the approval step is for — before it reaches a customer.
We do not guarantee any particular result, revenue increase or ranking from using Tilly.
To the fullest extent the law allows, MyBranz is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data, arising from your use of Tilly. Our total liability for any claim relating to Tilly is limited to the amount you paid us in the 12 months before the claim arose.
You agree to indemnify MyBranz against claims by third parties arising from content you approved for publishing or from your breach of these terms.
Cancellation
You can cancel a paid plan at any time from your account settings; it takes effect at the end of the current billing period. Credits already on your account stay usable after that.
We may suspend or close an account that violates the acceptable-use section above, after giving notice where the violation is not urgent.
Changes to these terms
If we change these terms in a way that matters, we will tell you by email or by a notice in the product before the change takes effect.
Governing law
These terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. Any dispute will be heard in the state or federal courts located in Delaware, and both sides agree to their jurisdiction.
Contact
Questions about these terms: janani@mybranz.com. MyBranz, Inc., a Delaware corporation, 2248 Broadway #1892, New York, NY 10024, United States.