Every Tilly feature, in one place
Tilly is a marketing app for Shopify stores. Each function below says what it does, what it needs connected, and what it costs in credits. Looking is free: audits, previews, results and reports cost nothing.
You start with 100 free credits. Paid plans add credits every month, and credits never expire.
Brand and customers
Where every store starts. Everything else is written from this.
| What it does | Needs | Credits | |
|---|---|---|---|
| Brand audit | Reads your public store pages, products and reviews, and learns your voice, your look and who buys from you. | Nothing connected. A store URL starts it. The full audit needs a free account: install the Shopify app, or sign up on the website with a saved card, which is not charged. | Free the first time, 20 credits to run again |
| Customer personas | Works out the kinds of customer who buy from you, from the reviews on your store pages and your own copy, each with the words they used. | Nothing. Part of the brand audit. | Included in the brand audit |
Flows and campaigns written for one customer type at a time, handed to Klaviyo as drafts.
| What it does | Needs | Credits | |
|---|---|---|---|
| Email flows | Writes one of eight automated flows: welcome, checkout abandonment, cart abandonment, browse abandonment, post-purchase, review request, winback or replenishment. | Klaviyo, to publish. Writing and previewing need nothing. | 30 credits |
| Email campaigns | Writes a one-off campaign email for one persona and one reason to send. | Klaviyo, to publish. | 10 credits |
| Email calendar | Plans next month's campaigns around holidays in the countries you sell to, retail dates and your own launches. | Nothing to plan. Klaviyo to publish the emails. | Planning is free. Building the month is 8 credits per email |
Ads
Meta and Google ads from your own store data. Every ad is created paused.
| What it does | Needs | Credits | |
|---|---|---|---|
| Meta ad batch | Writes 4 image ads and 2 video briefs for Facebook and Instagram, each in a different format, using only formats your store data can back. | Meta, to publish. A Facebook Page is required by Meta. | 10 credits for the batch, plus 5 credits per ad image made |
| Ad format swap | Rewrites one ad in a batch in another format. An image already made for it is removed, since it was made for the old format. | A Meta ad batch. | 2 credits |
| The $1M ad setup | Plans a Meta test for one product: the desires customers buy for, angles for each persona, and hooks for each angle. | Meta with a pixel, and a paid plan, to launch. | 10 credits for the plan. The test set is 10 credits per angle |
| One angle in every format | Writes one chosen angle into a set of video and static brief formats. | An angle from the $1M ad setup. | 10 credits |
| Ads account review | Reads the last 30 days of your whole Meta ad account and judges each ad against fixed rules for pausing, scaling, refreshing and more. | Meta. | Free |
| Google search ads | Writes a responsive search ad: up to 15 headlines and 4 descriptions, with sitelinks, callouts and display paths. | Google Ads. | 8 credits |
SEO
An audit, fixes you apply and can undo, keyword research and sourced blog posts.
| What it does | Needs | Credits | |
|---|---|---|---|
| SEO audit | Crawls your public store and checks titles, descriptions, headings, structured data, alt text, canonicals, robots.txt, sitemap and more. | Nothing. A store URL is enough. | Free |
| SEO fixes | Writes SEO titles and meta descriptions for up to 40 products, collections, pages and posts per run, and alt text for up to 100 product images. | Shopify. | 8 credits a run |
| Keyword research | Finds the searches your customers make, starting from their pain points and words, and groups them. | Confirmed personas. Google Search Console adds rankings. | 5 credits |
| Blog posts with sources | Researches a question your customers ask and writes a post in your voice, where every outside claim carries the source it came from. | Confirmed personas. Publishing needs the Shopify app. | 15 credits |
Store pages (CRO)
What on your pages stops people buying, and the steps to fix it.
| What it does | Needs | Credits | |
|---|---|---|---|
| CRO audit | Reviews your home page, a collection page and a product page, from screenshots, page speed and a conversion checklist. | Nothing. A store URL is enough. | 20 credits |
Testing
A/B test plans, sample sizes and winners called on real numbers.
| What it does | Needs | Credits | |
|---|---|---|---|
| A/B test plans | Keeps a backlog of test ideas, works out how many visitors a test needs, and calls the winner from the numbers you enter. | Your testing tool or Klaviyo, for the counts. Tilly does not split traffic itself. | Free |
Results and reports
What your marketing earned, pulled in every morning.
| What it does | Needs | Credits | |
|---|---|---|---|
| Daily results | Every morning, reads the results of the emails and ads Tilly made: opens, clicks, orders, revenue, spend. | Klaviyo for email results, Meta for ad results. | Free |
| Blended report | Puts Shopify sales next to Meta and Google Ads spend for the last 60 days. | Shopify. Meta and Google Ads add spend. | Free |
Free tools
Working tools on this site. No sign-up.
| What it does | Needs | Credits | |
|---|---|---|---|
| Free Shopify Store Audit | Paste your store URL and see what to fix, free, with no sign-up. | Nothing | Free |
| Email Subject Line Tester | Score a subject line and its preview text, with the reason behind every point. | Nothing | Free |
| Email Marketing Calendar Generator | A month of campaign sends, dated, with key retail dates and their lead times. | Nothing | Free |
| Customer Persona Generator for Shopify | Personas from your own reviews and pages. See an example, then run it on your store. | Nothing | Free |
| ROAS and Break-Even ROAS Calculator | Your ROAS against the break-even ROAS your margin needs. | Nothing | Free |
| A/B Test Significance Calculator | Is the winner real? p-value, lift, interval and the sample you need. | Nothing | Free |
| Shopify Meta Title and Description Generator | Titles and descriptions that fit search results, with character counts. | Nothing | Free |
| Email Flow Revenue Calculator | What your welcome, abandoned checkout and other flows earn, from your own numbers. | Nothing | Free |
| Shopify Customer LTV Calculator | Lifetime value from your Shopify sales, orders and customers, with LTV to CAC. | Nothing | Free |
| Black Friday Cyber Monday Planner | Every BFCM prep step and send, dated for the year you pick. | Nothing | Free |
| UTM Builder for Shopify Campaigns | Clean UTM links with presets, and warnings before a tag splits your reports. | Nothing | Free |
| Product Description Grader | Readability, benefits against features, specifics and scannability, explained. | Nothing | Free |
Questions people ask
Which features are free?
The first brand audit, the SEO audit, the email calendar plan, the ads account review, A/B test plans, daily results, reports and every tool under /tools. Previews are always free.
What does Tilly publish, and where?
Emails go to Klaviyo as draft flows and draft campaigns. Image ads go to Meta paused. Search ads go to Google Ads paused. SEO titles, descriptions and alt text go to Shopify when you press Apply. Nothing is published without your approval.
Does Tilly make video ads?
No. It writes video briefs and scripts, with a hook, the lines and a shot list, for a creator to film.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.