Ad creative and copy made from your brand audit
Good ads start with knowing who they are for and what stops them buying. That is what the brand audit already worked out, so the ads agent starts there.
What it makes
A batch at a time: four image ads and two video briefs, each a different format.
- Visuals in your brand's palette, using your product images, framed for feed, stories and reels.
- Primary text, headlines and descriptions for each creative.
- The angle for each ad: which persona, which pain point, which proof.
- An audience suggestion based on the persona.
- Ads from the Inspiration library: pick a style you like from over 1,000 ad ideas, and Tilly makes a new ad in that style with your product and your words, never a copy of the original.
Every ad has a reason
"For the ingredient reader. Angle: show the formula, skip the hype. Proof: full ingredient list, 600 reviews from sensitive skin."
Results are tracked by angle, not only by ad. When close-ups beat lifestyle shots, Tilly makes more close-ups, and the email agent hears about it too.
Checked before you see it
- Meta's policies, including the personal attributes rule. Copy never tells the viewer what they are ("Struggling with acne?"). It talks about the product instead.
- Your category's rules. Supplements, skincare, pet health and other categories have claim rules. Tilly rewrites anything that crosses them.
- Your own brand rules, like words you never use.
Published paused
Approved ads go into a new or existing Meta campaign, paused. You turn them on when you are ready. How the Meta side connects is on the Meta Shopify setup page, and search ads on Shopify Google ads; for the whole picture, see Shopify ads. Results for spend, return on ad spend, click-through and cost per purchase come back to each creative.
Questions people ask
Does Tilly spend my ad budget?
No. Ads are published paused into a campaign you choose. You decide when they run and what they spend.
Will the ads pass Meta review?
Every ad is checked against Meta's advertising policies and the claim rules for your category before you see it. That removes the most common rejections, though Meta makes the final call.
How many ads do I get?
A batch of four image ads and two video briefs, each with three hooks, the body in long, mid and short lengths, two headlines and a button, for 10 credits plus 5 for each ad image made.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.