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Email flows

Email flows for Shopify stores

The automated emails a Shopify store should send, one flow per page: when each email goes, who gets it, and the actual copy. Versions written for particular kinds of store join their flow as they are published.

Not sure where to start? The free audit reads your store and says what to fix first. Nothing to connect.

Flows send automatically when a customer does something: signs up, leaves a cart, places an order, goes quiet. Each guide below has the timing, the conditions, every email written out, and setup notes for Klaviyo and Omnisend.

Start with these three

Then add

Let Tilly build them

Tilly's email agent builds these flows in your Klaviyo account, writes every email for the worries your customers raise in reviews, measures each one, and rewrites the weakest.

The flows

Each automated flow on its own page, in the order most stores set them up: when each email goes, who gets it, and the copy. 10 flows.

Questions people ask

Which email flows does a Shopify store need first?

Welcome, abandoned cart and post-purchase. Then browse abandonment, winback and review request. Add replenishment if your products run out.

Are email flows the same as email marketing flows or flow email marketing?

Yes, three names for one thing: email flows are emails that send themselves when a customer does something, as opposed to campaigns you send on a date. Shopify email automation is the same idea, and any shopify email automation app, Klaviyo or Omnisend among them, runs them from the timings on these pages.

Let Tilly tell you which job comes first

The audit takes about a minute, needs nothing connected, and ends with a welcome flow you can publish.