By industry
Marketing for every kind of Shopify store
Guides for each kind of Shopify store: who buys, what worries them, the dates that matter, and what works in email, search, ads and on the product page. Each industry starts with an overview; its channel guides join it as they are published.
Not sure where to start? The free audit reads your store and says what to fix first. Nothing to connect.
What works for a skincare brand fails for a coffee roaster. Each guide covers who typically buys, the worry that stops them, what works in email, SEO, ads and on the page, the dates that matter, and the rules for that category.
More categories are on the way.
Your own store is different again. Tilly builds customer personas from your own reviews and orders, so nothing is written from a template. Run the free audit to see yours.
Industries
One overview per kind of store: who buys, what they worry about, and what works in each channel. 8 guides.
Marketing for beauty stores on Shopify
How Tilly markets Shopify beauty and makeup brands: who buys, shade and finish worries, rules to know, key dates, and what works in each channel.
Read the guideMarketing for coffee stores on Shopify
How Tilly markets Shopify coffee roasters: who buys, freshness and taste worries, subscriptions, key dates, and what works in email, SEO, ads and on-page.
Read the guideMarketing for fashion stores on Shopify
How Tilly markets Shopify fashion and apparel brands: who buys, fit and returns worries, key dates and drops, and what works in email, SEO, ads and pages.
Read the guideMarketing for food and beverage stores on Shopify
How Tilly markets Shopify food and drink brands: who buys, taste and shipping worries, labelling and claim rules, key dates, and what works per channel.
Read the guideMarketing for jewelry stores on Shopify
How Tilly markets Shopify jewelry brands: gift buyers and self-purchasers, quality worries, rules on metal claims, key dates, and what works per channel.
Read the guideMarketing for pet stores on Shopify
How Tilly markets Shopify pet brands: the pet parents who buy, what worries them, rules on pet health claims, key dates, and what works in each channel.
Read the guideMarketing for skincare stores on Shopify
How Tilly markets Shopify skincare brands: who buys skincare, what stops them, claim rules to know, key dates, and what works in email, SEO, ads and pages.
Read the guideMarketing for supplements stores on Shopify
How Tilly markets Shopify supplement brands: who buys, what stops them, US and Canada claim rules, key dates, and compliant email, SEO and ad approaches.
Read the guide
Let Tilly tell you which job comes first
The audit takes about a minute, needs nothing connected, and ends with a welcome flow you can publish.