Glossary
Shopify marketing terms, explained with real numbers
Definitions of the marketing terms a Shopify store meets, grouped by topic and listed A to Z below. Each entry gives the definition, the formula where there is one, and an example worked through with a store’s numbers.
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Revenue and profit
The numbers that say whether marketing pays: order value, customer value, acquisition cost and return on spend. 6 terms.
Email metrics, deliverability and the parts of an email programme. 5 terms.
Ads
Meta and Google ads terms: tracking, creative and measurement. 3 terms.
SEO
How search engines find, read and rank a store. 1 term.
Conversion
What turns a visit into an order, measured on the store itself. 3 terms.
Testing
A/B testing terms: what to measure, how many visitors, and when a result is real. 3 terms.
Customers and messaging
Who buys, why they buy, and the data a store collects about them. 2 terms.
Every term, A to Z
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