Audit. Build.Publish. Measure.Again.
Tilly learns your brand, writes your emails, blogs and ads, publishes to Klaviyo, Shopify and Meta, then plans tests on what went out and drafts the next round from what worked.
The audit is free and needs nothing connected. 100 free credits once you add a card, not charged.
Example store. Yours runs the same way, on your own products and reviews.
Most Shopify marketing apps stop when the work is made. Something writes the email, something else builds the ad, and nobody tells you which one worked or what to do next. You carry that between tools yourself. Publishing is the easy part. The loop is the product.
Nothing gets written until Tilly knows who it is for. Every email, post and ad targets one persona and one pain point, and results are tracked the same way.
Products, collections, pages and every review, straight from your site. Nothing to connect for the first look.
Your customers, in their own words: who they are, what worries them before they buy, and what made them come back.
Welcome, cart, post-purchase and win-back flows, and a month of campaigns, each written for one customer and one worry. Sent to Klaviyo as drafts.
Every ad in a set is a different kind of ad, built from your real reviews, codes and prices. Meta treats ads that look alike as one.
Finds the pages losing search traffic, writes the fix, and puts it into Shopify when you say so. Every change can be undone.
You see the real thing first: the rendered email, the ad as it will run, the exact change. One click to approve. Nothing goes out before that.
Results come back every morning, tied to the email or ad that earned them. What wins gets more; what loses gets paused; the next round is written from both.
Shown on an example store. Yours runs on your own products, reviews and results.
Store score, brand voice, customer personas with their pain points, and a 30-day plan.
Feeds every other agent
Free first run
Welcome, cart, post-purchase and winback flows. Weekly campaigns.
Klaviyo, as drafts
30 per flow
Next month planned around holidays, launches and what your customers care about.
Draft campaigns in Klaviyo
Free to plan
Keyword research, site audit and fixes, sourced blog posts with a cover and illustrations.
Your Shopify blog
15 per post, 5 per picture
Visuals and copy from your brand profile, checked against platform rules.
Meta and Google, paused
10 per batch, 5 per image
Page-by-page findings with the fix already written as steps.
You apply them in Shopify
20 per audit
Hypothesis backlog, A/B tests on emails, ads and pages planned and sized, winners called from the results.
Your test backlog
10 per test
Weekly results and the next three things worth doing.
Your inbox and the app
Free
More on how the eight agents work together, marketing automation you approve, what one app replaces and marketing by industry.
Credits are spent when an agent builds. Audits, previews, results and suggestions never cost anything.
An agent is one job done end to end: it reads your store, drafts the work, shows you the real thing, publishes it where it belongs, then reports what it earned. Tilly has eight of them — audit, email, calendar, SEO, ads, CRO, experiments and reports — and they all write from the same brand profile.
No. Klaviyo sends the email; Tilly decides what to send, writes it, and puts it into Klaviyo as a draft flow or a draft campaign. You keep your list, your deliverability and your reporting. The same is true of Shopify for blog posts and Meta for ads.
No. Nothing reaches a provider without an approval record against your name, and what goes up is always a draft: a draft flow, a draft campaign, a draft blog post, a paused ad set. Pressing send stays your decision, in your own account.
Credits are spent when an agent builds something. Looking is free: audits, previews, the calendar, results and suggestions never cost anything. An email flow is 30 credits, a blog post 15, a batch of Meta ads 10 plus 5 for each image made. You start with 100 free, and unused credits roll over.
Nothing, for the audit. Paste your store URL and it reads your public pages, products and reviews. Connecting Shopify, Klaviyo, Meta or Google makes the work better and is what lets anything be published.
The audit and the writing work on any store it can read. Publishing is built around Shopify, Klaviyo, Meta and Google, so a store on another platform can still use the drafts, but will copy them across by hand.
From your own pages and your own reviews. Every persona and every pain point carries the quote it came from, and anything that cannot be backed by something a real customer wrote is dropped rather than guessed.
You see it before anyone else does. Every draft is shown as it will really look, you can dismiss it, and an approval can be undone for ten seconds before anything leaves. A draft that fails its own quality checks is rewritten, never published anyway.