Marketing automation you approve, not babysit
Traditional marketing automation sends what you built, on rules you set. It saves time on sending. It does not help with the harder part: deciding what to send, writing it, and working out what worked.
What Tilly automates
- Deciding what to make, from your store data, results and calendar.
- Planning, including next month's emails around key dates.
- Writing and designing, emails, blog posts, ads and page fixes, in your voice.
- Building, in Klaviyo, on your Shopify blog, in Meta and on a theme copy.
- Measuring, by persona, angle and piece.
- Suggesting the next step, with the draft already made.
What stays with you
- Who your customers are. You confirm the personas.
- What goes live. Everything waits for approval.
- How often you email, which dates matter, and which rules your brand follows.
- When ads run and what they spend.
Why approval is not a bottleneck
Approving is fast because everything arrives finished: the real email, the rendered ad, the full post, with the reason it was made. Most stores clear their queue in a few minutes a day. And every edit you make teaches the brand profile, so there is less to change next time.
Questions people ask
How is this different from Klaviyo flows?
Klaviyo flows automate sending: when something happens, send what you built. Tilly automates the work before that: deciding what to build, writing it, building it and learning from the results. It then publishes into Klaviyo.
Can I turn on full autopilot?
Agents can draft ahead on their own, but nothing publishes without approval. That is by design.
See this on your own store
Paste your store URL. The audit takes about a minute, costs nothing, and ends with a welcome flow you can read before anything is sent.