Email calendar
Email marketing calendar for Shopify stores
A month-by-month email calendar for Shopify stores, and a page for each date worth planning a send around: when to start, what to send, and which countries it matters in. Months come first, then the dates by season.
Not sure where to start? The free audit reads your store and says what to fix first. Nothing to connect.
Every page below gives you the dates, a send timeline, subject lines and what to avoid. Dates are for 2026, with the next years where they move.
By month
By date
Planning guides
Let Tilly plan it for you
Tilly's email calendar plans every month around the holidays in your store's country, your launches and restocks, and suggests an email for each send with the reason it's on that day. Planning is free.
Month by month
What to send each month of the year, with the dates that fall in it. 3 pages.
October email calendar for Shopify stores
Key dates in the US, Canada, UK and Australia, eight send ideas with subject lines, and November prep.
Plan this sendNovember email calendar for Shopify stores
Diwali, Singles' Day, US Thanksgiving, Black Friday and Cyber Monday, a BFCM send plan, subject lines.
Plan this sendDecember email calendar for Shopify stores
Giving Tuesday, Hanukkah, Green Monday, shipping cutoffs, Christmas, Boxing Day and New Year's Eve.
Plan this send
October and November
Halloween, Diwali, Singles’ Day and the Black Friday to Cyber Monday weekend. 4 pages.
Canadian Thanksgiving emails for Shopify stores
Canadian Thanksgiving 2026 is Monday, October 12. Email ideas, subject lines and a send timeline for Shopify stores selling in Canada, not just the US.
Plan this sendHalloween emails for Shopify stores
Halloween 2026 is Saturday, October 31. Email ideas that fit your brand, subject lines, a send timeline, and how to use Halloween without a discount.
Plan this sendBlack Friday emails for Shopify stores
Black Friday 2026 is Friday, November 27. A send timeline, subject lines by customer type, three email outlines, and what to avoid, for Shopify stores.
Plan this sendCyber Monday emails for Shopify stores
Cyber Monday 2026 is Monday, November 30. A send timeline, subject lines, email outlines and what to avoid for the last day of BFCM.
Plan this send
December
Hanukkah, Christmas, the shipping cutoffs and Boxing Day. 1 page.
Questions people ask
What should an ecommerce email calendar include?
Key dates in the countries you sell to, your own launches and restocks, shipping cutoffs, how many emails you'll send each week, and a mix of email types so not every send is a discount.
Let Tilly tell you which job comes first
The audit takes about a minute, needs nothing connected, and ends with a welcome flow you can publish.