Cyber Monday emails for Shopify stores
Cyber Monday 2026 is Monday, November 30. A send timeline, subject lines, email outlines and what to avoid for the last day of BFCM.
Dates
Cyber Monday closes the BFCM weekend. In the US, online sales on Cyber Monday 2025 reached $14.25 billion, up 7.1% year over year, according to Adobe Analytics (Adobe). Adobe still calls it the biggest online shopping day of all time, but it also found that Black Friday growth outpaced Cyber Monday for the second holiday season in a row (Adobe). In practice, Monday is no longer where the deal hunters start. It's where people who waited, compared and saved a few tabs come to finish.
Cyber Monday is the Monday after US Thanksgiving, and Giving Tuesday is the day after it. GivingTuesday's own site lists it as Tuesday, December 1, 2026 and describes it as a global generosity movement (GivingTuesday), so your Tuesday email can be a thank-you or a cause, not another sale.
| Dates | 2026 | 2027 | 2028 |
|---|---|---|---|
| Black Friday | Fri Nov 27 | Fri Nov 26 | Fri Nov 24 |
| Cyber Monday | Mon Nov 30 | Mon Nov 29 | Mon Nov 27 |
| Giving Tuesday | Tue Dec 1 | Tue Nov 30 | Tue Nov 28 |
Send timeline
| Send timeline | Send |
|---|---|
| Sunday evening | "Tomorrow: Cyber Monday" preview |
| Monday morning | Cyber Monday offer |
| Monday afternoon | Best sellers, still in stock |
| Monday, late afternoon | Last call, with the real end time |
| Tuesday | Thank you, and what's next (no hard sell) |
Subject lines
For people who haven't bought yet
For people who opened Friday's email
For a new angle
For Tuesday
- Cyber Monday: the last day of our sale
- For the ones who waited
- Ends at midnight your timezone
- One more day, and a new reason to shop
- Still in stock: your most-viewed picks
- You looked. It's still here, until tonight
- Bundles for Cyber Monday only
- The set we only put together today
- A free gift with every order, today only
- Thank you for a big weekend
Three email outlines
1. Morning offer. Lead with what's new versus Friday. Group products by who they're for. One button.
2. Afternoon best sellers. Three to five products still in stock, each with one review line. Say plainly that sizes or shades are running low only if they are.
3. Last call. Short. The exact end time in your timezone, the offer, one button. Suppress anyone who bought over the weekend.
What not to do
- Don't resend Friday's email with a new subject line.
- Don't extend the sale after saying it ends. Customers notice.
- Don't forget the thank-you email on Tuesday. It sets up December.
- Don't make Tuesday's email a sneaky "extended" sale. Adobe expected deals to linger through the first week of December (Adobe), so if yours ended, a clean finish stands out.
Questions people ask
When is Cyber Monday 2026?
Monday, November 30, 2026. In 2027 it's Monday, November 29, 2027, and in 2028 Monday, November 27, 2028.
Should Cyber Monday have a different offer from Black Friday?
It helps. A new angle, such as a bundle, a free gift or a category-specific offer, gives people a reason to open another email.
What time should the Cyber Monday last-call email go out?
Before the evening peak in your customers' timezone, so the reminder lands while they are still shopping. Put the exact end time in the email.
When Monday's money comes in
Adobe found that in the peak hours of 8 pm to 10 pm, US shoppers spent $16 million every minute (Adobe). That changes when your last call should go. Send it in the late afternoon in your customers' timezone, not at 11pm, so it arrives while they are still browsing.
It also changes how the email should look: 57.5% of online sales came through a mobile device on Cyber Monday (Adobe). Keep the subject line short enough to read on a phone, and put the offer and the end time above the first image.
A new angle without a deeper discount
Big retailers discount hard on Monday. Adobe saw discounts peak at 31% off listed price in electronics, 28% in toys and 25% in apparel (Adobe). A small Shopify brand rarely wins by chasing those numbers. Better angles for a second sale email:
- A bundle of two products people often buy together, priced as a set.
- A gift with purchase that costs you little and feels generous.
- One category on offer, if Friday covered the whole store.
- Free shipping over a threshold you can afford, stated in the first line.
- Payment options, if you offer instalments at checkout. Adobe tracked $1.03 billion of Cyber Monday spend through buy now, pay later (Adobe).
After Monday
The people who bought over the weekend are your December list. Move them into a post-purchase flow that helps them use what they bought, and keep them out of the remaining sale emails. Then turn to December.
Plan it with Tilly
The email calendar treats Cyber Monday as a sale moment for every country it plans: an early-access send a week before, on Monday, November 23, 2026, and the main send on Monday, November 30, 2026, each with a subject-line idea and a reason. Leaving out weekend buyers is done in Klaviyo: when you publish a send, you pick the list or segment it goes to, so pick one that excludes recent orders. See the Black Friday page for the first half of the weekend.
Sources
- Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending (Adobe), checked 1 October 2026
- GivingTuesday (GivingTuesday.org), checked 1 October 2026
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.