Klaviyo alternatives for Shopify stores

• You want a sender with ready-made workflows and a lower entry price: Omnisend.
• You want a familiar, low-cost sender and only need a few automations: Mailchimp, whose Essentials plan allows up to 4.
• You want one AI agent that also sends SMS and WhatsApp, runs pop-ups and reviews and answers customers: Yozo.
• You like Klaviyo as a sender but not the work of writing for it: keep Klaviyo and add Tilly, which writes your flows and campaigns into it, plus blog posts, ads and page fixes, each learning from the last. Try the free audit.

The free plan runs out early. Klaviyo's free tier stops at 250 active profiles and 500 email sends a month, so a store that grows its list with a pop-up usually outgrows it within weeks, and the question of what to pay for arrives before the store knows which flows earn anything. source, checked 25 September 2026

Support on the free plan is time-limited. Klaviyo gives free accounts email support for the first 60 days, then points them to its help centre and community. Owners who set up alone often start looking around at exactly that point. source, checked 25 September 2026

The tool is not the writer. Klaviyo's guided setup gets a sign-up form, a welcome email and an abandoned-checkout flow in place, but what those emails say, and every campaign after them, is still the owner's job. Some people looking for an alternative are really looking for someone to write. source, checked 25 September 2026

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a store that already sends through Klaviyo, or wants to, and whose real gap is the writing. Tilly audits the store, builds personas from reviews and orders, and writes flows and campaigns into Klaviyo as drafts, so the move away from Klaviyo that you were considering may not be needed at all.

Watch out for: Tilly does not send email or SMS. It needs a sender, and today that sender is Klaviyo; Omnisend and Shopify Email are planned, not live. If you are leaving Klaviyo because of its price, Tilly adds a bill rather than removing one.

Pricing: 100 free credits once, after a card is saved but not charged. Paid plans start at $49 a month for 500 credits; a flow costs 30 credits and a campaign 10, and the audit and previews cost nothing.

Every figure in the table was read from the app's own pricing page or Shopify App Store listing on the date shown, and links to it. Tilly is on the list; its row is ours and says so.

The second table prices the same store on each app. Two emails a month to 250 people is 500 sends; a weekly email to 500 people is about 2,200. Flows send on top of campaigns, SMS costs extra on every app, and bigger lists cost more on all of them, so check each app’s own calculator for your exact figure. Yozo prices by emails sent; Klaviyo, Omnisend and Mailchimp by contacts; Enrich Labs and Tilly write for Klaviyo rather than send.

Start with the reason you are looking. If it is price, compare the tools at your own list size today and at double it, because Omnisend and Mailchimp price by contacts, as Klaviyo does, and Yozo by emails sent, so the entry tier tells you little. If it is support, look at what each gives on the plan you would actually buy, not the top one.

If the reason is that the emails never get written, a cheaper sender will not fix it. That is the case for keeping Klaviyo and adding something that writes, whether that is Tilly, a freelancer or an agency.

If you are small and just starting, the free tiers are close enough that the decision matters less than getting a welcome flow and a cart flow live this week. Pick the one whose editor you find easiest, and revisit the choice once you know which flows earn.