Mailchimp alternatives for Shopify stores

• You want flows that grow with your store, and SMS, WhatsApp and push in one place: Klaviyo.
• You want ready-made welcome, cart and post-purchase workflows at a low entry price: Omnisend.
• You want one AI agent that builds your messages from a chat and also runs reviews and support chat: Yozo.
• You want the flows and campaigns written for you, and blog posts, ads and page fixes too, each learning from the last: Tilly, with Klaviyo as your sender. Try the free audit.

Automations run out on the cheaper plan. Mailchimp's Essentials allows up to 4 marketing automations. A Shopify store running welcome, cart, browse, post-purchase and winback flows needs more than that, which pushes it to Standard or to another tool. source, checked 25 September 2026

Sends are tied to contacts. Each paid plan caps monthly sends at a multiple of your contacts, 10X on Essentials, so a store that emails often can hit the ceiling in a month with extra campaigns. source, checked 25 September 2026

The free plan is small. It covers fewer than 250 contacts and caps sends at 500 a month or 250 a day, so most stores are paying within their first season. source, checked 25 September 2026

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a store that is leaving Mailchimp because its email never got past the basics. Tilly works out who buys from your reviews and orders, then writes the full set of flows for those people, and does the same across your blog, Meta ads and product pages.

Watch out for: It is not a sender. Tilly publishes into Klaviyo today, so leaving Mailchimp for Tilly really means Klaviyo plus Tilly, two bills instead of one.

Pricing: 100 free credits once, then $49 a month for 500 credits. A flow is 30 credits, a campaign 10; audits and previews are free.

Prices and limits below are the starting figures each app publishes on its own pricing page or Shopify listing, linked and dated in the table. Tilly appears in it too.

The second table prices the same store on each app. Two emails a month to 250 people is 500 sends; a weekly email to 500 people is about 2,200. Flows send on top of campaigns, SMS costs extra on every app, and bigger lists cost more on all of them, so check each app’s own calculator for your exact figure. Yozo prices by emails sent; Klaviyo, Omnisend and Mailchimp by contacts; Enrich Labs and Tilly write for Klaviyo rather than send.

Count your flows before you compare prices. If you need more automations than Essentials allows, compare Mailchimp Standard with the others at your contact count, not the entry prices on this page.

Look at how you send. A store that mails a big list once a week is priced very differently by a contact-based tool than by one that caps emails per month; run your real numbers through each pricing page.

Decide separately who writes. Every tool here sends what you give it. If the reason you are leaving Mailchimp is that the emails are thin, budget for writing as well as for the new sender, whether that is your time, a freelancer or Tilly.

Then set a date and plan the overlap. Keep Mailchimp's automations running until the new ones are live and tested, move your most engaged subscribers first so the new sending domain builds a good reputation, and only then bring over the rest of the list. A move rushed into one weekend is how welcome emails go missing and old subscribers get mailed twice.

Finally, keep a record of what you had. Export last year's campaign results from Mailchimp before you close the account. They are the only baseline you will have for judging whether the new setup does better, and most tools do not import another's history.