Omnisend alternatives for Shopify stores

The bill follows the list. Omnisend's paid plans start low, Standard at $16 a month for up to 500 contacts, but the price rises as the list grows, so a store that runs a big giveaway can find its email costs have moved before its revenue has. source, checked 25 September 2026

SMS is metered. Omnisend adds SMS from $0.007 a message, which is cheap per send and hard to forecast in a month with a sale, when every campaign goes out to every phone number on the list. source, checked 25 September 2026

Help scales with spend. Omnisend assigns an account expert to stores paying $400 a month or more; below that, stores rely on its live support and help centre. Owners who want strategy, not just support, sometimes look elsewhere for it. source, checked 25 September 2026

Figures come from each app's own pricing page or Shopify App Store listing, linked in the table with the date they were read. Tilly is one of the tools listed and wrote this page.

Best for: the store whose Omnisend account works fine but whose flows were set up once from presets and never rewritten. Tilly reads your reviews and orders, builds personas, and writes the emails for them, plus blog posts, ads and page fixes from the same profile.

Watch out for: Tilly does not publish into Omnisend today. It writes into Klaviyo, with Omnisend and Shopify Email next, so an Omnisend store would paste Tilly's emails in by hand until that ships. It also sends nothing itself.

Pricing: 100 credits free, once, no card. Then $49 a month for 500 credits, or $149 for 2,000 across up to 3 stores. Credits are spent when something is built; the audit and previews are free.

Work out which of your costs is really the problem. If it is the contact-based bill, a tool that caps sends instead of contacts, like Yozo, can be cheaper for a big list you mail rarely and dearer for a small list you mail often. Put your own numbers into each pricing page before deciding.

If it is the channels, list the ones you actually use. Stores that only send email rarely need the broadest platform; stores that lean on SMS or WhatsApp should compare how each one charges for messages, because that line grows fastest.

If it is the writing, changing sender will not help on its own. Keep the tool that sends well and put effort, or a tool like Tilly, into what the emails say. That decision can be made separately from which platform sends them.

Whichever way you go, move in stages. Keep Omnisend's presets running until their replacements are live, warm up the new sender on your most engaged contacts first, and export your campaign history before closing the account so you have a baseline to judge the new setup against.