Omnisend alternatives for Shopify stores

• You want a bigger platform with WhatsApp, mobile push and 350+ integrations: Klaviyo.
• You only need a few automations and a familiar sender: Mailchimp.
• You want one AI agent that also collects reviews and answers customers: Yozo.
• You want your flows, campaigns, blog posts, ads and page fixes written for you, each learning from the last: Tilly, with Klaviyo as your sender. Try the free audit.

The bill follows the list. Omnisend's paid plans start low, Standard at $16 a month for up to 500 contacts, but the price rises as the list grows, so a store that runs a big giveaway can find its email costs have moved before its revenue has. source, checked 25 September 2026

SMS is metered. Omnisend adds SMS from $0.007 a message, which is cheap per send and hard to forecast in a month with a sale, when every campaign goes out to every phone number on the list. source, checked 25 September 2026

Help scales with spend. Omnisend assigns an account expert to stores paying $400 a month or more; below that, stores rely on its live support and help centre. Owners who want strategy, not just support, sometimes look elsewhere for it. source, checked 25 September 2026

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: the store whose Omnisend account works fine but whose flows were set up once from presets and never rewritten. Tilly reads your reviews and orders, builds personas, and writes the emails for them, plus blog posts, ads and page fixes from the same profile.

Watch out for: Tilly does not publish into Omnisend today. It writes into Klaviyo, with Omnisend and Shopify Email next, so an Omnisend store would paste Tilly's emails in by hand until that ships. It also sends nothing itself.

Pricing: 100 credits free, once, no card. Then $49 a month for 500 credits, or $149 for 2,000 across up to 3 stores. Credits are spent when something is built; the audit and previews are free.

Figures come from each app's own pricing page or Shopify App Store listing, linked in the table with the date they were read. Tilly is one of the tools listed.

The second table prices the same store on each app. Two emails a month to 250 people is 500 sends; a weekly email to 500 people is about 2,200. Flows send on top of campaigns, SMS costs extra on every app, and bigger lists cost more on all of them, so check each app’s own calculator for your exact figure. Yozo prices by emails sent; Klaviyo, Omnisend and Mailchimp by contacts; Enrich Labs and Tilly write for Klaviyo rather than send.

Work out which of your costs is really the problem. If it is the contact-based bill, a tool that caps sends instead of contacts, like Yozo, can be cheaper for a big list you mail rarely and dearer for a small list you mail often. Put your own numbers into each pricing page before deciding.

If it is the channels, list the ones you actually use. Stores that only send email rarely need the broadest platform; stores that lean on SMS or WhatsApp should compare how each one charges for messages, because that line grows fastest.

If it is the writing, changing sender will not help on its own. Keep the tool that sends well and put effort, or a tool like Tilly, into what the emails say. That decision can be made separately from which platform sends them.

Whichever way you go, move in stages. Keep Omnisend's presets running until their replacements are live, warm up the new sender on your most engaged contacts first, and export your campaign history before closing the account so you have a baseline to judge the new setup against.