Shopify ads that start from what your customers say
Shopify ads work when they say what your buyers already believe about you. Tilly reads your store and your reviews, writes Meta and Google ads from them, checks each one against the platform's rules, and publishes them paused, so spend starts only when you say so.
Free · nothing to connect · the first pass takes about a minute
- credits for a Meta batch of 4 image ads and 2 video briefs
- 10credits for a Meta batch of 4 image ads and 2 video briefs
- credits for each ad image made
- 5credits for each ad image made
- credits for Google search ad copy
- 8credits for Google search ad copy
- for your first store audit, with nothing to connect
- $0for your first store audit, with nothing to connect
Most shopify advertising goes wrong before the first dollar is spent: the ad talks about the product in the brand's words instead of the customer's, the creative is one format repeated six times, and nobody knows which ad did the work. Tilly fixes the first two before anything goes live, and reads the results back so the third has an answer.
Where to advertise a Shopify store, and in what order
There are two kinds of buyer, and they need different channels. People who do not know you yet are found on Meta, where an ad shows them a problem they have and the product that solves it. People already searching for what you sell are found on Google, where a search ad answers the query they typed.
Both channels connect through free channel apps. The Google & YouTube app bills ad spend to your Google Ads account at a daily budget you set. source, checked 8 October 2026
The Facebook & Instagram app does the same with your Facebook ad account, at a budget you set. source, checked 9 October 2026
- Meta to reach people who have not heard of you
- Google search for people already looking
- Your own budget, billed by the ad platform, not by an app
Meta ads for your Shopify store, a batch at a time
Tilly writes Meta ads for Shopify store owners in batches: 4 image ads and 2 video briefs, each in a different format, so a test tells you something. A format only goes in when your store's own data can back it, so a review ad needs real reviews and a price comparison needs prices you have sourced.
Every ad targets one persona and one pain point from your audit, uses your brand voice, and is checked against Meta's ad rules before you see it. A batch costs 10 credits, plus 5 for each image made.
- 4 image ads and 2 video briefs per batch, each a different format
- Formats only where your data backs them
- Checked against platform rules before you see them
Google search ads for people already looking
Advertising Shopify store products on Google search starts with the words people type. Tilly writes a responsive search ad from your products and your customers' language, and creates it paused, in an existing ad group you pick. Google search ad copy costs 8 credits.
The channel app handles your product feed; Shopify app ads in that channel run as Performance Max campaigns. Tilly writes the search ads that sit beside them, where the query tells you exactly what the buyer wants. source, checked 8 October 2026
- A responsive search ad written from your products
- Created paused in the ad group you choose
- Your keywords and budget stay yours to set
Shopify paid ads you switch on yourself
Nothing Tilly makes spends money on its own. Ads publish paused, and spend starts only when you switch an ad on, or confirm a suggestion that does. That is the rule for every one of your shopify paid ads, not a setting you have to find.
Once ads are running, the account review reads 30 days of your whole Meta account and suggests what to pause, keep or move budget to, each waiting for you to confirm, at no credit cost. Rules that trip new advertisers, like Meta's personal attributes policy, are checked before an ad is shown to you.
- Every ad published paused
- Account review over 30 days of your Meta account, no credits
- Each suggestion waits for your confirmation
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
What are the best ways to advertise Shopify store products on a small budget?
Spend where intent is clear first. A few Google search ads on your product names and the problems they solve, and a small Meta test of a few formats aimed at one customer group, will tell you more than one big campaign. Keep everything else, like email to the people who visit, running for free.
Where is the best place to advertise Shopify store products?
Start where your buyer already is. If people search for what you sell, Google search comes first, because the query tells you what they want. If they do not know the product exists yet, Meta comes first, because an ad can show them the problem it solves. Most stores end up running both, with email catching the people either one sends.
What do the best Shopify ads have in common?
The best Shopify ads name one kind of customer and one problem they have, then show proof: a review, a before and after, a number from your own store. Generic praise of the product is what most shopify store ads say, and readers scroll past it.
Do I need a Shopify ads app?
You need the channel apps, Google & YouTube and Facebook & Instagram, to connect your catalogue and tracking, and both are free to install. A shopify ads app on top of them is about making the ads. Tilly writes them and publishes them paused into your own accounts.
Does Tilly make Shopify video ads?
No. Tilly writes video briefs and scripts for shopify video ads, and you or a creator shoot them. Video briefs are never published by Tilly; only image ads and search ads go to the platforms.
Will Tilly spend my ad budget?
Not without you. Ads publish paused, and spend only starts when you switch one on or confirm a suggestion that does. Your budget is set and billed in your own Meta and Google accounts.
How are ads for Shopify priced in Tilly?
In credits, not a share of spend. A Meta batch is 10 credits plus 5 per image, and Google search ad copy is 8. The account review costs nothing.
Sources
- Google & YouTube: Shopify App Store listing, checked 8 October 2026
- Facebook & Instagram: Shopify App Store listing, checked 9 October 2026
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.