Audit my Meta ads campaign structure: what to change, read from your own account
For Shopify store owners and marketers running Meta ads who are asking someone to "audit my Meta ads campaign structure": here is what a structure audit checks, and how Tilly does one on your own account. It reads your campaigns, ad sets and ads, says what to change, and changes nothing in Meta.
Sign-up starts with a free audit of your store. A card is saved, not charged, and you get 100 credits. Then connect Meta and run the check.
- credits to check your current Meta campaigns: read only, nothing in Meta changes
- 0credits to check your current Meta campaigns: read only, nothing in Meta changes
- campaign layouts the structure advisor picks between, sale events included
- 5campaign layouts the structure advisor picks between, sale events included
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
- credits for a Meta batch of 4 image ads and 2 video briefs
- 10credits for a Meta batch of 4 image ads and 2 video briefs
Most structure problems are not about the ads. They are about where the budget sits: tests sharing an ad set with proven winners, more ad sets than the budget can feed, new ads that never get spend. A Meta ads structure audit is the job of finding those, with your numbers, before you write another ad.
What a Meta ads structure audit checks
A structure audit reads the account as it runs today and asks whether its layout lets a new ad earn budget and a proven ad keep it. That is the principle Janani Kumar, who founded Tilly, builds every structure on: a creative earns its budget before it gets budget. source, checked 11 October 2026
Meta's own guidance sets the floor. Learning happens at the ad set level and stabilizes at a minimum of 50 events over a 7-day period, and too many ad sets with overlapping targets can cannibalize the data each one needs. An audit checks your ad sets against both. To set an account up from the start rather than fix one, follow the step-by-step Meta account setup guide. source, checked 11 October 2026
- Tests with no spend limits, or tests mixed in with winners
- More ad sets than the budget can carry through learning
- New ads starved by one older ad in the same ad set
- Ad sets aimed at the same audience
- Tired ads, missing customer exclusions, the wrong optimization event
How Check my current setup reads your account
In Tilly, Campaign structure under Ads has a button called Check my current setup. With Meta connected, it reads the campaigns, ad sets and ads you run now, with their numbers over the last week, two weeks and month. It only reads: nothing in Meta changes, and the check costs no credits.
It comes back with three things: which structure your setup is closest to, in one line; what is off, each issue marked fix now, worth fixing or can not judge yet, with your own numbers beside it; and the fewest moves, in order, from what runs now to the structure it recommends.
- Campaigns, ad sets and ads read, nothing written
- Each issue with your numbers and a severity
- The moves in order, fewest first
- No credits
The structure your account is compared with
The audit compares your account with a structure worked out for your numbers, not with a template. Tilly's structure advisor picks between 5 layouts, a sale event included, from your daily budget, your target cost per sale and how many new angles you make a month, and it reads your pixel and audiences from Meta.
The layouts come from Janani Kumar's playbook, where the right setup depends on your spend, your creative volume and how your account behaves. The best Meta ads campaign structure for your spend walks through each of them. source, checked 11 October 2026
- Daily budget, target cost per sale, new angles a month
- Pixel age and audiences read from Meta
- A layout with budgets and spend limits
- Setup steps for Ads Manager
From the audit to a fix, without Tilly touching the account
Tilly does not rebuild your campaigns. You make the changes in Ads Manager, at your pace, and connect the ad sets back so the next check reads them. Where an action already exists, such as pausing a losing ad or moving a winner, the issue links to it, and Tilly asks before it does anything.
When the audit says you need new tests, Tilly writes them: a batch of 4 image ads and 2 video briefs for 10 credits, or a Signal Grid of 9 ads for 15 credits, plus 5 for each image made. Image ads go into Meta paused on a paid plan, so spend starts only when you switch them on.
- You change the structure in Ads Manager
- Actions linked, each one asked first
- New tests written when the audit calls for them
- Ads published paused
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Sign-up starts with a free audit of your store. A card is saved, not charged, and you get 100 credits. Then connect Meta and run the check.
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
Will Tilly change my Meta campaigns?
No. The structure check only reads your campaigns, ad sets and ads. You make every change in Ads Manager, and any action Tilly offers elsewhere, such as pausing an ad, waits for you to confirm it.
What does a Meta ads structure audit cost?
The check costs no credits. Signing up is free: it starts with an audit of your store, a card is saved and not charged, and you get 100 credits once.
What does Tilly need before it can check my setup?
Meta connected in Integrations, and the customer personas from your store audit confirmed. The structure advice works from typed numbers before Meta is connected; the check needs the connection.
Is this a Facebook ads account structure audit too?
Yes. Facebook and Instagram ads run from the same Meta ad account, so a Facebook ads account structure audit and a Meta one are the same job.
How is this different from the account review?
The account review reads 30 days of the whole Meta account and suggests what to pause, keep or move budget to, ad by ad. The structure check looks at the layout: where tests sit, how many ad sets the budget feeds, and the moves to a better one.
Sources
- Janani Kumar: jananikumar.ca/blog/meta-ads-structure-by-spend-level/, checked 11 October 2026
- Meta: developers.meta.com/vr/resources/optimize-ad-campaign/, checked 11 October 2026
Spotted a price or fact that has changed? Report an error.
Check your Meta campaign structure on your own account
Sign up free with the store audit and confirm the customer personas it finds. Connect Meta in Integrations, open Campaign structure under Ads and press Check my current setup. Tilly reads your campaigns and changes nothing.
Sign-up starts with a free audit of your store. A card is saved, not charged, and you get 100 credits. Then connect Meta and run the check.