Shopify Google ads, written from what your buyers search
Shopify Google ads reach people at the moment they type what you sell. The free Google channel app connects your catalogue; Tilly writes the search ads from your product pages and your customers' words, and creates them paused in your own account.
Free · nothing to connect · the first pass takes about a minute
- credits for Google search ad copy
- 8credits for Google search ad copy
- for your first store audit, with nothing to connect
- $0for your first store audit, with nothing to connect
- credits for keyword research on your store
- 5credits for keyword research on your store
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
Google and Shopify connect in two places. Your products go to Google Merchant Center, which is what shopping and Performance Max campaigns show. Your search ads sit in Google Ads, where the words in each headline decide whether the click turns into an order. The first part is a setup job you do once. The second is writing, and it never really stops.
What the Google Shopify app does
The Google & YouTube app, made by Google, connects your store to Merchant Center to show your products across Google, and runs Performance Max campaigns from inside Shopify. source, checked 8 October 2026
It is free to install. When you run a campaign, the listing says the ad spend is billed directly to your Google Ads account, at a daily budget you set. source, checked 8 October 2026
- Products synced to Merchant Center
- Performance Max campaigns from your Shopify admin
- Spend billed by Google, at your budget
Search ads: the writing a feed cannot do
A product feed tells Google what you sell. It does not tell a searcher why to pick you. A responsive search ad does, through its headlines and descriptions, and those are only as good as the words in them.
Tilly writes them from your product pages, your reviews and the questions your customers ask, so the ad says what a buyer would say about the product. It is created paused, in an existing ad group you pick, and the copy costs 8 credits.
- Headlines from what buyers search and say
- Descriptions from your reviews and product pages
- Created paused, in the ad group you choose
Running Shopify with Google Ads without wasting the first month
Shopify with Google Ads goes best when the first campaigns are narrow: your product names, your brand name, and the problems your products solve, in the words your customers use. Broad terms come later, once you know which pages turn a visit into an order.
Before any of that, fix the page the ad sends people to. Tilly's free audit checks your product page, cart and the steps between them, and the CRO agent writes what to change. Paying for clicks to a page that does not convert is the most expensive mistake in search ads.
- Start narrow: product names, brand, problems solved
- Fix the landing page before paying for clicks
- Add broad terms once you know what converts
Measured with Google Analytics, read only
Connect Google Analytics and Tilly reads it, and only reads it. Each page fix you mark done is measured on that page's own visits and sales, four weeks after against four weeks before, and blog posts show the visits and sales that started on them.
Your keywords, bids and budget stay yours. Tilly writes the ads and reports back; nothing in your Google Ads account changes unless you change it.
- Google Analytics connected read only
- Page fixes measured four weeks after against four weeks before
- Bids and budgets left to you
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
Is the Shopify Google app free?
Yes, it is free to install, and additional charges may apply. Those charges are your ad spend, which Google bills to your Google Ads account. source, checked 8 October 2026
Do I need the Google Shopify app to run search ads?
Not for search ads, which you can run from Google Ads alone. The app is how your products reach Merchant Center, which shopping and Performance Max campaigns need, so most stores install it either way.
How does Shopify and Google Ads billing work?
Google bills your ad spend to your Google Ads account at the budget you set. Shopify does not charge for the clicks, and neither does Tilly: Tilly charges credits for writing the ads. source, checked 8 October 2026
Will Tilly change my bids or budget?
No. Tilly creates a responsive search ad, paused, in an ad group you pick. Turning it on, and everything about bids and budget, stays in your hands.
How is the Google & YouTube app rated?
On the day this page was checked, its listing showed a rating of 4.5 out of 5. source, checked 8 October 2026
What does a Google ad cost to write with Tilly?
Google search ad copy costs 8 credits. The audit that checks the pages your ads will land on is free, and you get 100 credits when you sign up.
Sources
- Google & YouTube: Shopify App Store listing, checked 8 October 2026
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.