Audit your Shopify store in about a minute
The audit is where Tilly starts, and it is free. Paste your URL and watch it work. It is also the first step of free marketing for a Shopify store, and it shows where your Shopify traffic could come from.
What the audit reads
- Products and pages: product copy, collections, home, about, FAQ, policies and blog.
- What customers say: reviews, questions and testimonials on your store.
- Your voice and look: the words you use, your palette, your photo style.
- Your marketing: which email flows are live, how your pages are set up for search, and what ads you run publicly.
- Your checkout path: product page, cart and the steps between them.
What you get back
A score out of 100, broken down by email, SEO, ads, conversion and brand, with the three findings that matter most.
Your customer personas. Four to six groups of people who buy from you, each with the pain points that stop them buying, what matters to them, their objections, and the words they use. Every pain point links to the reviews or data behind it. How personas work.
Your brand profile. Voice, look, offers and category rules, which every agent writes from. You can edit any of it. More on Shopify branding.
A 30-day plan. The order to fix things in, based on effort and impact for your store.
A welcome flow, drafted. The audit ends by writing a four-email welcome flow for your main persona, so you finish with something you can preview, and publish once you are on a paid plan.
Why the audit starts with customers
Most audits jump to fixes. The problem is that the right fix depends on who you sell to. A cautious first-time buyer needs proof and easy returns. A repeat buyer needs a reason to come back. The same product page change can help one and hurt the other.
So the audit finds your customers first, and every finding, plan item and draft points back to one of them.
Public audit or connected audit
| Public URL | Connected | |
|---|---|---|
| Needs | Nothing | Shopify, and optionally Klaviyo, Search Console, Meta |
| Customer personas from | Reviews, questions, product copy | All of that plus order patterns and search queries |
| Email check | Signup forms and visible flows | Live flows and their performance |
| SEO check | Pages, meta tags, schema, speed | Plus real search queries and rankings |
| Ads check | Public ads library | Plus results by creative |
After the audit
Confirm your personas, and every agent unlocks. Most stores publish the welcome flow first, then plan next month with the email calendar.
Questions people ask
Is the Shopify audit really free?
Yes. Reading your store and showing you what is wrong costs nothing and needs no account. Signing up for the rest is free too, and includes 100 credits — a card is saved at that point but nothing is charged. Re-running the audit later costs 20 credits.
Do I need to install anything?
No. The audit reads your public storefront. Connecting Shopify, Klaviyo, Search Console and Meta later makes it more accurate, because it can use order data, flow data, search queries and ad results.
How is this different from a CRO audit?
A CRO audit looks at pages. This audit looks at the whole store, including who your customers are, how you email them, how you show up in search and what your ads say, then plans the next 30 days.
Can Tilly review my Shopify store if I only want a quick look?
Yes. The free first pass is a Shopify site review: paste your URL and it reads the storefront in about a minute. A full Shopify audit adds your connected data. Either way, to audit Shopify stores Tilly needs only the address to start.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.