Shopify traffic: find out where visitors could come from
Shopify traffic comes from four places: search, paid ads, your own list, and now AI assistants that recommend products. Tilly's free audit shows where your store already shows up and where it is missing, before you spend anything on getting more visits.
Free · nothing to connect · the first pass takes about a minute
- for your first store audit, with nothing to connect
- $0for your first store audit, with nothing to connect
- credits for keyword research on your store
- 5credits for keyword research on your store
- credits for a sourced blog post, plus pictures if you want them
- 15credits for a sourced blog post, plus pictures if you want them
- credits for a Meta batch of 4 image ads and 2 video briefs
- 10credits for a Meta batch of 4 image ads and 2 video briefs
Stores asking how to get traffic to my Shopify store usually mean paid ads, because ads are the one channel with a button. But a visit is only worth buying if the page converts, and the cheapest visitors are the ones a store already has: people who searched, people who signed up, people who bought once. Start there, then pay for the rest.
See where your store shows up today
The first pass of the audit needs only your store URL. It checks where your store shows up for searches a buyer of what you sell would make, and whether AI assistants mention your store when asked buying questions. Both are traffic you either get or leave to someone else.
It also reads your pages the way a search engine does: titles, meta descriptions, headings, structured data and speed. A store that is hard to read gets less of the traffic it has already earned.
- Google visibility for buying searches
- Whether AI assistants mention your store
- Titles, headings, structured data and speed
Search: shopify website traffic you do not pay for per click
Search brings the shopify website traffic that keeps arriving after the work is done. Tilly groups keywords by the questions your customers ask, writes the titles and descriptions your pages are missing, and writes sourced blog posts that answer buyer questions and link to the products that solve them.
Keyword research costs 5 credits and a blog post 15. With Search Console connected, read only, Tilly finds the pages you almost rank for and tracks every post it publishes on its target keywords.
- Keywords grouped by who searches them
- Missing titles and descriptions written for you
- Posts that answer buyer questions
Paid traffic, once the store converts
Ads are the fastest way to bring visitors, and the fastest way to waste money if the page they land on loses them. Tilly checks the product page and cart in the audit first, then writes Meta ad batches and Google search ads from your reviews and brand.
Every ad publishes paused. Spend starts only when you switch an ad on, in your own ad account, at the budget you set there. A Meta batch costs 10 credits plus 5 for each image.
- Landing pages checked before you pay for clicks
- Ads written from what customers say
- Published paused, switched on by you
Ways to bring customers into your store again
The traffic most stores forget is the return visit. Email is the cheapest of the ways to bring customers into your store again: a welcome flow for people who sign up, a reminder for the cart they left, a thank-you after the first order and a winback when they go quiet.
Tilly writes those flows for your customers and puts them in Klaviyo as drafts. Each new blog post also goes into your email calendar, so the list hears about it and the post gets its first visits from people who already know you.
- Flows that bring people back on their own
- New posts sent to your list
- Every return visit at no ad cost
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
How do I get traffic to my Shopify store for free?
Search and your own list. Fix the titles and descriptions on the pages you have, answer the questions buyers search in blog posts, and email the people who sign up. None of it is instant, but none of it is billed per visit either.
Why is my Shopify store getting visits but no sales?
Usually the page, not the traffic. The visitor arrives, cannot see what stops them worrying, and leaves. The free audit checks your product page, cart and the steps between them, and says what to fix first.
Should I buy traffic for a new store?
Not visits on their own. Paid ads aimed at people who match your buyers are worth testing once your product page converts; bought traffic from elsewhere rarely buys anything.
Do AI assistants send traffic to Shopify stores?
They can recommend products, and the audit checks whether they mention yours. The guide on getting products recommended by ChatGPT covers what to change.
How do I measure Shopify website traffic properly?
By page and by source, not as one total. Connect Google Analytics, read only, and Tilly measures each page fix on that page's own visits and sales, and shows which posts started visits.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.