SEO in Shopify, without learning SEO first
SEO in Shopify comes down to three jobs: fix what is broken, write what your customers search for, and keep an eye on what ranks. Tilly audits your store for free, writes the fixes and the posts, and changes nothing until you press Apply.
Free · nothing to connect · the first pass takes about a minute
- credits for an SEO site audit
- 0credits for an SEO site audit
- credits for a batch of SEO titles, descriptions and alt text
- 8credits for a batch of SEO titles, descriptions and alt text
- credits for keyword research on your store
- 5credits for keyword research on your store
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
Shopify already does some of the groundwork. It makes your sitemap, gives every product and collection its own address, and lets you set a search title and description on each page. What it cannot do is decide what those titles should say, notice which products have no alt text, or tell you which questions your customers type into Google. That is the work this page is about.
A free check of every page, with the fix next to each finding
The quickest way to audit SEO Shopify-wide is to read every page the way a search engine does. Tilly's SEO audit does that for free and lists what it finds, worst first, with the fix written beside each one.
An SEO Shopify store check like this usually turns up the same few things: titles left as the product name, descriptions that are empty or copied, collection pages with no text, images with no alt text, and links that run through a chain of redirects.
- Missing or duplicate titles and meta descriptions
- Missing product, article and breadcrumb schema
- Thin collection pages, broken links and redirect chains
- Image alt text and page speed
On page SEO Shopify fixes, written for you and applied one at a time
Finding problems is the easy half. Tilly writes the fixes too: search titles, meta descriptions and image alt text, in your brand voice and written for what each page is really about. A batch costs 8 credits.
You read each one, then press Apply and it is written to that field in Shopify. If you change your mind, it can be undone while the field still holds what Tilly wrote. Your theme is never touched.
- Titles, meta descriptions and alt text written in your voice
- Applied to Shopify one at a time, when you press Apply
- Undo while the field still holds Tilly's version
Shopify store SEO starts with what your customers search
Most keyword lists are sorted by volume and say nothing about who is searching. Tilly groups keywords by the questions your customers ask, read from your reviews and product pages, so shopify store SEO work goes to the searches your buyers make. Keyword research costs 5 credits.
With Google Search Console connected, Tilly also finds the pages you almost rank for. Those are usually the cheapest wins: the page exists, Google already shows it, and a better title or a few more answers can move it up.
- Keywords grouped by the persona who searches them
- Pages you almost rank for, from Search Console
- A plan of which page or post each keyword belongs to
SEO marketing Shopify owners can keep up with
The other half of seo marketing Shopify stores need is new pages that answer new questions. Tilly writes sourced blog posts that go into your Shopify blog when you press Publish, each linked to your own products. More on that on the blog for Shopify page.
Every post is tracked for impressions, clicks and position on its target keywords. When one starts to slip, Tilly suggests a refresh, and new posts go into your email calendar so your list hears about them.
- Sourced posts for your Shopify blog, published on approval
- Each post tracked for impressions, clicks and position
- A refresh suggested when a post slips
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
Are SEO and Shopify a good fit?
Yes. Shopify handles the parts every store needs the same way: the sitemap, a clean address for each product and collection, and a field for the search title and description of every page. The parts that differ from store to store, what those titles say and what you write about, are where SEO and Shopify work is still yours to do, and where Tilly helps.
What should on page SEO on Shopify fix first?
Start with the pages that already earn traffic or sales: your best-selling products and your main collections. Give each a search title written for what buyers type, a description that says why to click, and alt text on its images. Then move on to collections with no text at all.
Can I see a change before it reaches Shopify?
Yes. Nothing goes to your store until you press Apply on that one fix, and an applied fix can be undone while the field still holds what Tilly wrote. Blog posts wait for you to press Publish.
Do I need Google Search Console connected?
No, the audit and the fixes work from your public pages. Connecting Search Console adds the searches you already show up for, which is how Tilly finds the pages you almost rank for and tracks the posts it writes.
Does Tilly edit my theme?
No. SEO fixes go into the title, description and alt text fields Shopify already has. Changes that need the theme, like moving a block on a product page, come from the CRO agent as written steps you make yourself.
What does SEO in Shopify cost with Tilly?
The SEO audit is free. A batch of fixes is 8 credits, keyword research is 5, and a blog post is 15. You get 100 free credits when you sign up, and paid plans add credits every month.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.