Alli AI alternatives for Shopify stores
Alli AI alternatives for Shopify: Semrush, Surfer SEO and Enrich Labs compared on published plans and limits, with Tilly's own entry stated plainly. Each figure is sourced and dated.
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that.
Why people look for something other than Alli AI
Priced for more than one site. Alli AI's Business plan covers 5 sites, 5 team members and 1,250 pages at $299 a month billed monthly. A Shopify brand with one store is paying for an agency's capacity. source, checked 25 September 2026
The annual discount needs a year's commitment. Business drops to $249 a month only when billed annually at $2,990, a lot to commit before you know what the changes do for a small store. source, checked 25 September 2026
Some features are agency tools. API access and white-label snippet hosting sit on the Agency plan at $599 a month; useful for an agency serving clients, and nothing a single brand needs to pay for. source, checked 25 September 2026
Technical fixes are only half of SEO. Alli AI's strength is deploying optimisations across a site; it does not write the posts and guides that answer what customers search for, which is the other half. source, checked 25 September 2026
The shortlist
Figures are the published ones on each tool's own pricing page or Shopify listing, each linked and dated. Where a tool lists only yearly prices, the table says so, and where a tool has no Shopify listing we could read, its rating is left empty instead of borrowed from a review site. Tilly wrote this page and appears on it.
| The shortlist | Lowest published paid plan | Free plan or trial | Shopify rating |
|---|---|---|---|
| Tilly | $49/month | 100 credits, once, no card | Not recorded |
| Alli AI | Business, annual: $249/month, $2,990 billed annuallysource | 10-day free trial on all planssource | Not recorded |
| Semrush | SEO: $139/month billed monthlysource | Free plan: 1 demo project and 10 reports a daysource | Not recorded |
| Surfer SEO | Discovery: $49/month billed yearlysource | Not recorded | Not recorded |
| Enrich Labs | Starter (enrichlabs.ai): $39/month, 200 credits a monthsource | Free plan on Shopify: 3 AI chat questions and 3 SEO blog articles a monthsource | 4.6 out of 5 (17 reviews)source |
Tilly
Best for: a single Shopify store that needs content written and a technical audit it can act on without a developer. Tilly's audit writes the fix for each finding, and its SEO agent writes and publishes posts to your Shopify blog on approval.
Watch out for: Tilly does not deploy changes across a site automatically, pre-render for AI crawlers or build links. Stores with serious technical debt may need a developer or a tool built for that.
Pricing: 100 free credits once, then $49 a month for 500 credits. A post with cover costs 15 credits; the audit is free.
Semrush
Best for: anyone who wants to understand the whole search picture first: research, competitor insight, a site audit and position tracking, in one account.
Watch out for: Its entry SEO plan is $139 a month billed monthly and, like Alli AI, is sized for several websites, with 5 monitored on the SEO plan.
Pricing: Free plan with 1 demo project and 10 reports a day; paid from $139 a month. source, checked 25 September 2026
Surfer SEO
Best for: a store with a writer who wants guidance while drafting, plus rank drop detection and tracking of how the brand appears in AI answers.
Watch out for: Surfer does not fix technical problems across a site, which is what most people leaving Alli AI were paying for. Its published prices are billed yearly.
Pricing: Discovery $49 a month, Standard $99, Pro $182, billed yearly. source, checked 25 September 2026
Enrich Labs
Best for: a small Shopify store that wants blog posts, social content and guidance on ads from one AI marketing app installed from the Shopify App Store.
Watch out for: It is a content and marketing assistant rather than a technical SEO tool. On Shopify it has 17 reviews so far, a small base to judge from.
Pricing: Free Shopify plan with 3 SEO blog articles a month; paid from $39 a month. source, checked 25 September 2026
How to choose
Start by listing what actually needs doing on your store. Run a free audit, from Tilly or any tool on this list with a free tier, and sort the findings into technical fixes and missing content.
If most findings are technical and you have many pages, a tool that applies changes across the site earns its price; Alli AI does that, and a developer is the other option. If most are missing content, pay for writing rather than deployment.
Match the plan to your number of sites. Tools priced for five sites make sense for agencies and groups of stores; a single brand should look for pricing that does not charge for capacity it will never use.
Whatever you pick, change one thing at a time and watch Search Console, so you know whether the technical work or the new content moved your traffic.
Use the free trials properly. Alli AI gives 10 days on every plan, Enrich Labs 3 days on its site, and Semrush a free plan with a demo project. Line up the audit, the store changes and a first piece of content before the trial starts, so the trial is spent testing the tool rather than setting it up.
Questions people ask
What does Alli AI do that others here do not?
It deploys technical and on-page optimisations across a whole site, with pre-rendering for AI crawlers and a site speed optimiser. None of the other tools on this list states that on its pricing page.
Is there a free alternative?
Semrush and Enrich Labs both have free plans with tight limits, and Tilly's SEO audit is free. None of them does what Alli AI does across a site for free.
Which works best for a single Shopify store?
The tools priced per store or per credit rather than per site. Among these, that is Tilly, Enrich Labs and Surfer's smaller plans, depending on whether you need writing, an assistant or guidance.
Can Tilly and Alli AI run on the same store?
Yes. Alli AI changes the site's technical layer; Tilly writes and publishes blog posts. Check that Alli AI's snippet does not overwrite meta fields Tilly has set.
Who wrote this list?
Tilly. Facts about other tools link to their own pages with the date checked, and the report link reaches us if something changes.
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.