Alli AI alternatives for Shopify stores
Alli AI deploys technical SEO changes across your whole site, with a speed optimizer and pre-rendering for AI crawlers, from $299 a month. If you are looking past it, the reason is usually the price, or wanting content as well as fixes. Below: what each alternative covers, how it works day to day, and what each costs for a store publishing four posts a month.

The short answer
- You want research and audits and will make the changes yourself: Semrush.
- Your gap is content, and you or a writer will write it: Surfer SEO.
- You want an AI assistant that writes posts and social content for less: Enrich Labs.
- You want posts written and published, title, description and alt text fixes applied when you press Apply, and AI search checked weekly, for $79 a month: Tilly. Try the free audit.
Why people look for something other than Alli AI
Priced for more than one site. Alli AI's Business plan covers 5 sites, 5 team members and 1,250 pages at $299 a month billed monthly. A Shopify brand with one store is paying for an agency's capacity. source, checked 25 September 2026
The annual discount needs a year's commitment. Business drops to $249 a month only when billed annually at $2,990, a lot to commit before you know what the changes do for a small store. source, checked 25 September 2026
Some features are agency tools. API access and white-label snippet hosting sit on the Agency plan at $599 a month; useful for an agency serving clients, and nothing a single brand needs to pay for. source, checked 25 September 2026
Technical fixes are only half of SEO. Alli AI's strength is deploying optimisations across a site; it does not write the posts and guides that answer what customers search for, which is the other half. source, checked 25 September 2026
What each one does
Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.
| The job | Tilly | Alli AI | Semrush | Surfer SEO | Enrich Labs |
|---|---|---|---|---|---|
| Email and messaging | |||||
| Email flows | Writes 8 flows, saved to Klaviyo as drafts | Not listed | Not listed | Not listed | Welcome and abandoned cart, in Klaviyosource |
| Email campaigns | Writes them, saved to Klaviyo as drafts | Not listed | Not listed | Not listed | Not listed |
| Products in emails | A featured product or a product carousel, from your catalogue | Not listed | Not listed | Not listed | Not listed |
| SEO and AI search | |||||
| SEO blog posts | Writes and publishes them to your Shopify blog | Not listed | Not listed | Helps you write and optimise postssource | Yessource |
| SEO audit and rankings | Free audit; rankings from Search Console | Weekly crawl and keyword trackingsource | Site Audit and Position Trackingsource | Rank drop detectionsource | Not listed |
| SEO fixes | Titles, descriptions and alt text, applied when you press Apply | Site-wide technical changessource | Not listed | Not listed | Not listed |
| AI search visibility | Asks AI assistants your buyers’ questions every week | Not listed | Yessource | Yessource | Not listed |
| Ads | |||||
| Meta ads | Writes and makes them; published paused | Not listed | Not listed | Not listed | Guides you through the launchsource |
| Google ads | Writes a search ad; published paused | Not listed | Not listed | Not listed | Guides you through the launchsource |
| Reads past ad results | Reviews the last 30 days of your Meta account | Not listed | Not listed | Not listed | Not listed |
| Store pages and tests | |||||
| Store page fixes | Writes the fix for each page issue | Not listed | Not listed | Not listed | Not listed |
| A/B tests | Plans and sizes them, calls the winner; does not split traffic | Not listed | Not listed | Not listed | Not listed |
| Customers | |||||
| Social media posts | No | Not listed | Not listed | Not listed | Yessource |
| Results and control | |||||
| Reports | Blended ROAS and MER from Shopify, Meta and Google, every morning | Not listed | Not listed | Not listed | Not listed |
| Learns from results | Every night, and carries a winner across channels | Not listed | Not listed | Not listed | Not listed |
| Tracks changes to your store | Every six hours, read only | Not listed | Not listed | Not listed | Not listed |
| Waits for your approval | Always: nothing goes live without it | Not listed | Not listed | Not listed | Not listed |
| Connects to | Shopify, Klaviyo, Meta, Google Ads, Search Console, Google Analytics | Not listed | Not listed | Not listed | Shopify, Google Ads, Google Analytics, Klaviyo, Meta Ads, TikToksource |
Tilly
Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.
Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.
Best for: a single Shopify store that needs content written and a technical audit it can act on without a developer. Tilly's audit writes the fix for each finding, and its SEO agent writes and publishes posts to your Shopify blog on approval and applies the title, meta description and alt text fixes you approve.
Watch out for: Tilly does not deploy changes across a site automatically, pre-render for AI crawlers or build links. Stores with serious technical debt may need a developer or a tool built for that.
Pricing: 100 free credits once, then $49 a month for 500 credits. A post with cover costs 15 credits; the audit is free.

Semrush
Semrush is an SEO research platform: keyword research, site audits, rank tracking and competitor insight. source, checked 25 September 2026
You research keywords and competitors, audit your site and track your positions, then do the writing and fixing yourself or with a team. Its higher plans add AI search tracking. The SEO plan monitors 5 websites and 500 keywords, and a free plan gives 1 demo project and 10 reports a day.
Best for: anyone who wants to understand the whole search picture first: research, competitor insight, a site audit and position tracking, in one account.
Watch out for: Its entry SEO plan is $139 a month billed monthly and, like Alli AI, is sized for several websites, with 5 monitored on the SEO plan.
Pricing: Free plan with 1 demo project and 10 reports a day; paid from $139 a month. source, checked 25 September 2026
Surfer SEO
Surfer SEO is a tool for writing and optimising SEO content, with plans counted in documents. source, checked 25 September 2026
You or your writer create and optimise documents in Surfer: 120 a month on Discovery, which adds an AI SEO assistant and humanizer, and 360 on Standard, which adds a plagiarism checker and rank drop detection. Pro adds 1-click internal linking, it tracks brand visibility across ChatGPT, Gemini and AI Overviews, and it is made and hosted in Europe.
Best for: a store with a writer who wants guidance while drafting, plus rank drop detection and tracking of how the brand appears in AI answers.
Watch out for: Surfer does not fix technical problems across a site, which is what most people leaving Alli AI were paying for. Its published prices are billed yearly.
Pricing: Discovery $49 a month, Standard $99, Pro $182, billed yearly. source, checked 25 September 2026
Enrich Labs
Enrich Labs is an AI marketing agent for Shopify, with a Built for Shopify badge and a 4.6 rating on its listing. source, checked 25 September 2026
You ask it for help in a chat. It writes SEO blog posts and social content, builds welcome and abandoned cart flows inside your Klaviyo account, and guides you through launching Meta and Google ads. It does not send email itself, so Klaviyo stays your sender.
Best for: a small Shopify store that wants blog posts, social content and guidance on ads from one AI marketing app installed from the Shopify App Store.
Watch out for: It is a content and marketing assistant rather than a technical SEO tool, and its free plan on Shopify is small: 3 AI chat questions and 3 SEO blog articles a month.
Pricing: Free Shopify plan with 3 SEO blog articles a month; paid from $39 a month. source, checked 25 September 2026
What each costs
Figures are the published ones on each tool's own pricing page or Shopify listing, each linked and dated. Where a tool lists only yearly prices, the table says so, and where a tool has no Shopify listing we could read, its rating is left empty instead of borrowed from a review site. Tilly appears on this page.
The second table prices the same store on each app. Semrush and Alli AI do not write the posts: they research and fix, and the writing stays with you or a writer. Surfer helps you write and optimise; Enrich Labs and Tilly write the posts themselves. Surfer’s prices are billed yearly.
| The shortlist | Lowest published paid plan | Free plan or trial | Shopify rating |
|---|---|---|---|
| Tilly | $49/month | 100 credits, once; on a website sign-up they arrive after a card is saved (it is not charged) | Not recorded |
| Alli AI | Business, annual: $249/month, $2,990 billed annuallysource | 10-day free trial on all planssource | Not recorded |
| Semrush | SEO: $139/month billed monthlysource | Free plan: 1 demo project and 10 reports a daysource | Not recorded |
| Surfer SEO | Discovery: $49/month billed yearlysource | Not recorded | Not recorded |
| Enrich Labs | Starter (enrichlabs.ai): $39/month, 200 credits a monthsource | Free plan on Shopify: 3 AI chat questions and 3 SEO blog articles a monthsource | 4.6 out of 5source |
| What the same store pays | Four blog posts a month | Posts, plus SEO fixes and AI search tracking |
|---|---|---|
| Alli AI | $299 a month: Business; it fixes the site rather than writing postssource | $299 a month: Business applies technical fixes site-wide; AI search tracking is not on its pricing pagesource |
| Semrush | $139 a month: the SEO plan for research and audits; you write the postssource | $199 a month: Starter, SEO plus AI searchsource |
| Surfer SEO | $49 a month billed yearly: Discovery, 120 documentssource | $131 a month billed yearly: Discovery at $49 plus AI Search Analytics at $82; it does not apply site fixessource |
| Enrich Labs | $39 a month: Starter, 200 credits (the free plan has 3 articles a month)source | SEO fixes and AI search tracking are not on its listing |
| Tilly | $79 a month: four posts are 60 credits plus 5 per picture, from 500 | $79 a month, the same plan: SEO fixes are 8 credits a run and the AI search check is free |
How to choose
Start by listing what actually needs doing on your store. Run a free audit, from Tilly or any tool on this list with a free tier, and sort the findings into technical fixes and missing content.
If most findings are technical and you have many pages, a tool that applies changes across the site earns its price; Alli AI does that, and a developer is the other option. If most are missing content, pay for writing rather than deployment.
Match the plan to your number of sites. Tools priced for five sites make sense for agencies and groups of stores; a single brand should look for pricing that does not charge for capacity it will never use.
Whatever you pick, change one thing at a time and watch Search Console, so you know whether the technical work or the new content moved your traffic.
Use the free trials properly. Alli AI gives 10 days on every plan, Enrich Labs 3 days on its site, and Semrush a free plan with a demo project. Line up the audit, the store changes and a first piece of content before the trial starts, so the trial is spent testing the tool rather than setting it up.
Questions people ask
What does Alli AI do that others here do not?
It deploys technical and on-page optimisations across a whole site, with pre-rendering for AI crawlers and a site speed optimiser. None of the other tools on this list states that on its pricing page.
Is there a free alternative?
Semrush and Enrich Labs both have free plans with tight limits, and Tilly's SEO audit is free. None of them does what Alli AI does across a site for free.
Which works best for a single Shopify store?
The tools priced per store or per credit rather than per site. Among these, that is Tilly, Enrich Labs and Surfer's smaller plans, depending on whether you need writing, an assistant or guidance.
Can Tilly and Alli AI run on the same store?
Yes. Alli AI changes the site's technical layer; Tilly writes and publishes blog posts and applies the title, meta description and alt text fixes you approve. Check that Alli AI's snippet does not overwrite meta fields Tilly has set.
Sources
- Alli AI: alliai.com/pricing, checked 25 September 2026
- Semrush: semrush.com/pricing/seo-ai-search, checked 25 September 2026
- Surfer SEO: surferseo.com/pricing, checked 25 September 2026
- Enrich Labs: enrichlabs.ai/pricing, checked 25 September 2026
- Enrich Labs: apps.shopify.com/ai-marketing-agent, checked 25 September 2026
Spotted a price or fact that has changed? Report an error.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.