Surfer SEO alternatives for Shopify stores

• You want keyword research, site audits and rank tracking in depth: Semrush.
• You want technical SEO changes deployed across your whole site: Alli AI.
• You want an AI assistant that writes posts and social content: Enrich Labs.
• You want posts written in your voice and published, plus SEO fixes and weekly AI search checks, all from what your customers ask: Tilly. Try the free audit.

Document caps shape how you write. Surfer's Discovery plan covers 120 documents created or optimised and Standard 360, so a store that rewrites product and collection pages as well as blog posts can find itself counting. source, checked 25 September 2026

The published prices assume a year. Surfer's pricing page lists plans billed yearly, from $49 a month for Discovery, which suits a settled team better than a store still testing whether content works for it. source, checked 25 September 2026

AI visibility is a separate line. Surfer sells AI Search Analytics on its own at $82 a month billed yearly, so a store that wants both writing guidance and AI tracking is looking at two plans or the larger tiers that bundle them. source, checked 25 September 2026

Someone still has to write. Surfer's assistant and humanizer help a writer shape a page, but the store needs that writer, and the time to brief them, before any of it pays off. source, checked 25 September 2026

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a store that has been paying for writing guidance but has nobody writing. Tilly's SEO agent chooses topics from your customers' questions, writes each post with product links and a cover image, and publishes to your Shopify blog after you approve it.

Watch out for: No on-page editor for your own writer's drafts. Tilly does check which AI assistants name your store, but if you have a writer you rate, Surfer helps them in ways Tilly does not.

Pricing: 100 credits free. The Store plan is $49 a month billed monthly for 500 credits; a post is 15 credits, plus 5 for each picture, and the SEO audit is free.

Each figure comes from the tool's own pricing page or Shopify listing and links to it with the date we read it. Tools without a Shopify listing we could read have no rating in the table rather than one borrowed from a review site. Tilly is one of the options.

The second table prices the same store on each app. Semrush and Alli AI do not write the posts: they research and fix, and the writing stays with you or a writer. Surfer helps you write and optimise; Enrich Labs and Tilly write the posts themselves. Surfer’s prices are billed yearly.

If you have a writer, keep them and give them the best guidance you can afford; that is Surfer's home ground, and Semrush's research makes a good companion to it.

If you do not, pay for writing, not guidance. Tilly and Enrich Labs both write posts for Shopify stores; compare how each chooses topics, how many posts a month the plan you would buy really gives you, and whether it publishes to your blog or leaves you a draft.

If the site itself is the problem, with missing meta, slow pages and thin collections, fix that first. Tilly's audit and Alli AI both look at technical issues; the difference is whether you want fixes deployed automatically or written for you to approve.

Whatever you choose, measure it the same way: impressions and clicks from Search Console for the pages the tool touched, over at least a quarter.