Tilly

Shoplift alternatives for Shopify stores

Shoplift runs split tests on your Shopify theme, launched from the theme customizer, without page flicker. If you are looking past it, it is usually for price, shipping and offer tests on a lower plan, behaviour analytics, or a different price. Below: what each alternative covers, how it works day to day, and what each costs for a store with 50,000 visitors a month.

An A/B test sized in Tilly from the store’s add-to-cart rate: visitors per version and when to stop
A test sized in Tilly before it starts

The short answer

  • You want to test prices, shipping and offers and see the profit of each test: Intelligems.
  • You want heatmaps, recordings and surveys alongside testing: VWO.
  • You want a platform priced on tested users: Convert.
  • You want the tests planned, the changes written and the winner called for you, from what your customers say: Tilly, next to your testing app. Try the free audit.

Why people look for something other than Shoplift

Price testing is not on the entry plan. Shoplift's Core plan covers template, theme and URL tests; price testing starts on Advanced at $399 a month, which is a big step for a store that mainly wants to test prices. source, checked 25 September 2026

Visitors set the price. Plans are based on site-wide monthly unique visitors, and Core covers up to 100k, so a store with a lot of low-intent traffic pays for visitors who rarely buy. source, checked 25 September 2026

Someone still has to decide what to test. Lift Assist can build variants, but choosing the hypothesis, and knowing which customer objection a change should answer, remains the owner's job. source, checked 25 September 2026

The upper plans are a jump. Advanced is $399 a month and Pro $999; stores that only need a few extra features can find the step from Core steep. source, checked 25 September 2026

What each one does

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

The job
The jobTillyShopliftIntelligemsVWOConvert
Email and messaging
Email flowsWrites 8 flows, saved to Klaviyo as draftsNot listedNot listedNot listedNot listed
Email campaignsWrites them, saved to Klaviyo as draftsNot listedNot listedNot listedNot listed
Products in emailsA featured product or a product carousel, from your catalogueNot listedNot listedNot listedNot listed
SEO and AI search
SEO blog postsWrites and publishes them to your Shopify blogNot listedNot listedNot listedNot listed
SEO audit and rankingsFree audit; rankings from Search ConsoleNot listedNot listedNot listedNot listed
SEO fixesTitles, descriptions and alt text, applied when you press ApplyNot listedNot listedNot listedNot listed
AI search visibilityAsks AI assistants your buyers’ questions every weekNot listedNot listedNot listedNot listed
Ads
Meta adsWrites and makes them; published pausedNot listedNot listedNot listedNot listed
Google adsWrites a search ad; published pausedNot listedNot listedNot listedNot listed
Reads past ad resultsReviews the last 30 days of your Meta accountNot listedNot listedNot listedNot listed
Store pages and tests
Store page fixesWrites the fix for each page issueNot listedNot listedNot listedNot listed
A/B testsPlans and sizes them, calls the winner; does not split trafficRuns them: pages, prices and searchsourceRuns them: prices, content, shipping, checkoutsourceRuns them: A/B, split and multivariatesourceRuns them, including pricessource
Price testsNoFrom the Advanced plansourceYessourceNot listedYessource
Heatmaps and recordingsNoNot listedNot listedYessourceNot listed
Results and control
ReportsBlended ROAS and MER from Shopify, Meta and Google, every morningNot listedProfit on every testsourceNot listedNot listed
Learns from resultsEvery night, and carries a winner across channelsNot listedNot listedNot listedNot listed
Tracks changes to your storeEvery six hours, read onlyNot listedNot listedNot listedNot listed
Waits for your approvalAlways: nothing goes live without itNot listedNot listedNot listedNot listed
Connects toShopify, Klaviyo, Meta, Google Ads, Search Console, Google AnalyticsNot listedNot listedNot listedNot listed
Last checked 25 September 2026Report an error

Tilly

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a store that needs the test ideas and the copy as much as the testing: Tilly's CRO agent finds problems on your pages, ties each to a customer objection, writes the fix as steps you make in Shopify, and the experiments agent plans a test of it, along with email and Meta ad variants, and calls the winner from the counts you enter.

Watch out for: No theme swaps, no price tests, no template-level testing, and it does not split traffic itself. Stores whose testing programme is mostly those should keep a specialist.

Pricing: CRO audit 20 credits, each fix 10, each test 10; Store plan $49 a month for 500 credits after 100 free.

A page issue in Tilly on a collection page: what a shopper sees, who it costs and the fix step by step
A store page issue, with the fix written out

Intelligems

Intelligems is a Shopify testing app for prices, content, shipping, checkout and post-purchase offers, rated 4.8 out of 5 on its listing. source, checked 25 September 2026

It reports revenue, profit and cost of goods on every test, so you see what a change earned, not only its conversion rate. It personalises by traffic source, device, Klaviyo segment or behaviour, and its AI finds ideas, builds tests and reads results in Claude and Slack.

Best for: a store that wants to test the offer itself: prices, discounts, shipping, checkout and post-purchase, with profit and cost of goods reported on every test.

Watch out for: Pricing scales with sitewide order volume, so costs grow with the business, and full coverage means the Unlimited plan.

Pricing: Smart Content from $69 a month; Unlimited from $349; 14-day free trial. source, checked 25 September 2026

VWO

VWO, now trading as Wingify, is an experimentation and behaviour analytics platform. source, checked 25 September 2026

It runs A/B, split and multivariate tests with Bayesian reporting, and adds heatmaps, session recordings, form analytics, surveys and funnels. Its Shopify app installs tracking on every page except checkout and order pages and needs a Wingify subscription; pricing is quoted by its sales team.

Best for: teams that want A/B, split and multivariate testing with Bayesian reporting, plus heatmaps, recordings and surveys in one suite, now sold as Wingify.

Watch out for: Prices are quoted, not published, and depend on monthly active users. The Shopify app requires a Wingify subscription.

Pricing: Custom quote; 30-day free trial, no card. source, checked 25 September 2026

Convert

Convert is an A/B testing platform priced on monthly tested users. source, checked 25 September 2026

Its tracking script installs without editing theme files, Shopify price testing and an MCP server are among its new features, and the Shopify app needs a separate Convert.com account. Growth costs $399 a month, or $299 a month billed annually, after a 15-day free trial with no card.

Best for: a team that tests across more than one site and wants a general testing platform, with a Shopify app that adds tracking without theme edits and Shopify price testing listed among new features.

Watch out for: It needs a separate Convert.com account, and its entry plan costs more than Shoplift's Core.

Pricing: Growth from $399 a month billed monthly, $299 billed annually; 15-day free trial with no card. source, checked 25 September 2026

What each costs

Figures come from each tool's own pricing page or Shopify App Store listing, linked in the table with the date read. Tilly is on the list.

The second table prices the same store on each app. These apps price by visitors, orders or tested users, so check each calculator for your store. Tilly does not split traffic: it plans the tests, writes the changes and calls the winner, next to a testing app rather than instead of one.

The shortlist
The shortlistLowest published paid planFree plan or trialShopify rating
Tilly$49/month100 credits, once; on a website sign-up they arrive after a card is saved (it is not charged)Not recorded
ShopliftCore: $99/monthsource14-day free trialsource4.9 out of 5source
IntelligemsSmart Content: $69/monthsource14-day free trialsource4.8 out of 5source
VWONot recorded30-day free trial, no cardsourceNot recorded
ConvertGrowth: $399/month billed monthly, $299 billed annuallysource15-day free trial, no cardsourceNot recorded
Last checked 25 September 2026Report an error
What the same store pays
What the same store paysA store with 50,000 visitors a monthAdding price tests
Shoplift$99 a month: Core, up to 100k visitors a month (from $74 by visitors)source$399 a month: Advanced, where price testing startssource
Intelligems$69 a month: Smart Content, scaling with your order volumesourceTests prices; its pricing page does not say which plan includes itsource
VWOQuoted by its sales team, priced on monthly active userssourcePrice tests are not on its listing
Convert$399 a month, or $299 billed annually: GrowthsourceLists Shopify price testing; its pricing page does not say which plansource
Tilly$79 a month: starting a test is 10 credits; your testing app splits the trafficNo price tests
Last checked 25 September 2026Report an error

How to choose

Decide what you want to test first. Theme and template tests point to Shoplift; price and shipping tests to Intelligems or a plan that includes price testing; page copy, emails and ads to Tilly; many sites and heavy analysis to VWO or Convert.

Then check how each counts you. Visitors, orders, tested users and active users give very different bills for the same store. Put your own monthly numbers into each pricing page before comparing.

Be realistic about traffic. Every testing tool needs enough visitors and orders to reach a reliable answer. A small store is better served by fewer, bolder tests, and by fixing obvious problems without testing them at all.

Finally, think about who writes the variant. If the answer is nobody, choose a tool that writes it, or budget time for it; an empty testing tool teaches nothing.

Finish or stop live tests before moving. Apply the Shoplift winners you want to keep to your live theme first, so the next tool starts from the version customers are actually seeing, and keep a note of what each test showed.

If you use Shoplift's theme testing for a rebrand, plan that as a one-off project rather than a reason to keep a subscription. Many stores test a new theme once, apply the winner, and then need page-level tests far more often than theme-level ones.

Use the free trials on a real question. Shoplift and Intelligems both give 14 days, Convert 15 and Wingify 30. Pick one page and one change you genuinely want an answer on before starting a trial, so the trial ends with a result rather than a half-built setup.

Questions people ask

Which Shoplift alternative tests prices?

Intelligems is built around price, discount and shipping tests, and Convert lists Shopify price testing among its newer features. Tilly does not test prices.

Which is cheapest to start?

Tilly's tests are 10 credits each on a $49 a month plan, and Intelligems' Smart Content starts at $69. Shoplift's Core starts at $99. Each tests different things.

Do any of these avoid page flicker?

Shoplift and Wingify both state flicker-free testing on their Shopify listings. Tilly does not split traffic itself, so flicker depends on the tool that runs the test; check performance after any change goes live.

Which alternatives test more than the storefront?

Tilly's experiments agent also plans tests of email subject lines, content and send times and of Meta ad creative, and calls the winner from the results you enter. Intelligems covers checkout and post-purchase offers. Wingify and Convert are general testing platforms that work beyond Shopify.

Sources

  1. Shoplift: apps.shopify.com/shoplift, checked 25 September 2026
  2. Shoplift: shoplift.ai/pricing, checked 25 September 2026
  3. Intelligems: apps.shopify.com/intelligems, checked 25 September 2026
  4. VWO: wingify.com/pricing, checked 25 September 2026
  5. VWO: apps.shopify.com/vwo, checked 25 September 2026
  6. Convert: convert.com/pricing, checked 25 September 2026
  7. Convert: apps.shopify.com/convert-experiences, checked 25 September 2026

Spotted a price or fact that has changed? Report an error.

See this on your own store

Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.