VWO alternatives for Shopify stores
VWO, now Wingify, alternatives for Shopify stores: Intelligems, Shoplift and Convert compared with Tilly on published prices, what each tests and what their listings say. Every figure is sourced.
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that.
Why people look for something other than VWO
There is no price on the page. Wingify quotes every customer, based on traffic, products, plans and implementation, and on monthly active users for most products. Stores that want to compare costs before a sales call look elsewhere. source, checked 25 September 2026
It is a suite, not a Shopify app first. The Shopify app installs Wingify's tracking across the store, but needs a Wingify subscription and had no reviews on the App Store when we checked. source, checked 25 September 2026
The name has changed. The Shopify listing now reads Wingify, formerly VWO and AB Tasty, and some teams use a rebrand as the moment to review what they pay for. source, checked 25 September 2026
Behaviour data does not last long on every plan. Behaviour analytics data is kept 30 days on Growth, 60 on Pro and 90 on Enterprise, so teams that want to look back further pay for the top tier or export regularly. source, checked 25 September 2026
The shortlist
Each figure comes from the tool's own pricing page or Shopify listing, linked and dated. Wingify publishes no prices, so its price cells describe how it prices. Tilly wrote the page and is on the list.
| The shortlist | Lowest published paid plan | Free plan or trial | Shopify rating |
|---|---|---|---|
| Tilly | $49/month | 100 credits, once, no card | Not recorded |
| VWO | Not recorded | 30-day free trial, no cardsource | Not recorded |
| Intelligems | Smart Content: $69/monthsource | 14-day free trialsource | 4.8 out of 5 (195 reviews)source |
| Shoplift | Core: $99/monthsource | 14-day free trialsource | 4.9 out of 5 (134 reviews)source |
| Convert | Growth: $399/month billed monthly, $299 billed annuallysource | 15-day free trial, no cardsource | Not recorded |
Tilly
Best for: a Shopify store without an optimisation team: Tilly's CRO agent reviews your pages against your customers' objections and writes the fix on a preview theme, and the experiments agent tests it alongside email and Meta ad variants.
Watch out for: No heatmaps, session recordings or multivariate tests. A team that relies on behaviour analytics will miss them.
Pricing: Published: 10 credits a test, 20 for a CRO audit, on a $49 a month plan with 500 credits after 100 free.
Intelligems
Best for: a store that wants to test the offer as well as the page, prices, discounts, shipping, checkout and post-purchase, with profit and cost of goods reported per test and a 4.8 rating from 195 reviews on the App Store.
Watch out for: Its price scales with sitewide order volume, so it rises as the store grows.
Pricing: Smart Content from $69 a month; Unlimited from $349; 14-day free trial. source, checked 25 September 2026
Shoplift
Best for: a store that wants testing built into Shopify's theme customizer: themes, templates, product and landing pages, collections and search, with no page flicker.
Watch out for: Price testing starts on the Advanced plan, and pricing depends on monthly unique visitors.
Pricing: Core $99 a month for up to 100k monthly visitors; Advanced $399; Pro $999; 14-day free trial. source, checked 25 September 2026
Convert
Best for: the closest like-for-like move from Wingify: a general testing platform with published prices, priced on monthly tested users, whose Enterprise plan lists a free VWO migration among its features.
Watch out for: Its Shopify app needs a separate Convert.com account and had no reviews when we checked.
Pricing: Growth from $399 a month billed monthly, $299 billed annually; Pro from $420 billed annually; 15-day free trial. source, checked 25 September 2026
How to choose
Start with what you use Wingify for. If it is behaviour analytics as much as testing, only a suite replaces it; Convert is the closest general platform here. If it is page tests on a Shopify store, the Shopify-first tools are simpler and publish their prices.
Then match the tool to what you test. Offer and price tests point to Intelligems, theme and template tests to Shoplift, and copy, email and ad tests written for you to Tilly.
Get a quote before you move. Wingify's price is custom, so the only way to know what you would save is to ask for your current quote in writing and set it beside the published prices here.
Export before you cancel. Past experiment results and reports are your baseline for judging the new tool, and Wingify keeps most product data for 13 months, less for behaviour analytics.
Plan the tracking change. Wingify's Shopify app deploys its tracking code across the store except checkout and order pages; uninstall it after cancelling, and check the new tool's script is live before you start its first test, so there is no gap in your data.
Consider whether you need a suite at all. Many Shopify stores bought an enterprise testing tool for a handful of page tests a year. If that is you, a Shopify-first tool with published prices, or Tilly writing and testing the changes, may cover what you actually use for a fraction of the effort.
Use the trials properly. Intelligems and Shoplift give 14 days and Convert 15. Line up one real question and the page it concerns before starting, so the trial ends with an answer.
Questions people ask
What is the closest alternative to VWO?
Convert is the most similar general testing platform on this list and publishes its prices. For Shopify-only stores, Shoplift and Intelligems are built around Shopify itself.
Which alternatives publish their prices?
Intelligems, Shoplift, Convert and Tilly all publish prices on their pricing pages or Shopify listings. Wingify quotes each customer.
Is there an alternative with heatmaps and recordings?
Among the tools here, Wingify's listing is the one that states heatmaps, session recordings and surveys. The others focus on testing.
Do I lose my experiment history if I leave Wingify?
Once the subscription ends, you should assume so. Wingify keeps most product data for 13 months and behaviour analytics for 30 to 90 days depending on plan, so export results and reports before cancelling.
Who wrote this list?
Tilly. Each fact about another tool links to its source with the date read, and the report link reaches us if something has changed.
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.