VWO alternatives for Shopify stores

• You want to test prices, shipping and offers with the profit of every test: Intelligems.
• You want theme tests launched from the Shopify customizer, with published prices: Shoplift.
• You want a published price and an easy move: Convert, which offers free VWO migration on its Enterprise plan.
• You want the tests planned, the changes written and the winner called, from what your customers say: Tilly, next to your testing app. Try the free audit.

There is no price on the page. Wingify quotes every customer, based on traffic, products, plans and implementation, and on monthly active users for most products. Stores that want to compare costs before a sales call look elsewhere. source, checked 25 September 2026

It is a suite, not a Shopify app first. The Shopify app installs Wingify's tracking on every page except checkout and order pages, but it needs a Wingify subscription before it does anything. source, checked 25 September 2026

The name has changed. The Shopify listing now reads Wingify, formerly VWO and AB Tasty, and some teams use a rebrand as the moment to review what they pay for. source, checked 25 September 2026

Behaviour data does not last long on every plan. Behaviour analytics data is kept 30 days on Growth, 60 on Pro and 90 on Enterprise, so teams that want to look back further pay for the top tier or export regularly. source, checked 25 September 2026

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a Shopify store without an optimisation team: Tilly's CRO agent reviews your pages against your customers' objections and writes the fix as steps you make in Shopify, and the experiments agent plans a test of it alongside email and Meta ad variants, calling the winner from the counts you enter.

Watch out for: No heatmaps, session recordings or multivariate tests, and it does not split traffic itself. A team that relies on behaviour analytics will miss them.

Pricing: Published: 10 credits a test, 20 for a CRO audit, on a $49 a month plan with 500 credits after 100 free.

Each figure comes from the tool's own pricing page or Shopify listing, linked and dated. Wingify publishes no prices, so its price cells describe how it prices. Tilly is on the list.

The second table prices the same store on each app. These apps price by visitors, orders or tested users, so check each calculator for your store. Tilly does not split traffic: it plans the tests, writes the changes and calls the winner, next to a testing app rather than instead of one.

Start with what you use Wingify for. If it is behaviour analytics as much as testing, only a suite replaces it; Convert is the closest general platform here. If it is page tests on a Shopify store, the Shopify-first tools are simpler and publish their prices.

Then match the tool to what you test. Offer and price tests point to Intelligems, theme and template tests to Shoplift, and copy, email and ad tests written for you to Tilly.

Get a quote before you move. Wingify's price is custom, so the only way to know what you would save is to ask for your current quote in writing and set it beside the published prices here.

Export before you cancel. Past experiment results and reports are your baseline for judging the new tool, and Wingify keeps most product data for 13 months, less for behaviour analytics.

Plan the tracking change. Wingify's Shopify app deploys its tracking code across the store except checkout and order pages; uninstall it after cancelling, and check the new tool's script is live before you start its first test, so there is no gap in your data.

Consider whether you need a suite at all. Many Shopify stores bought an enterprise testing tool for a handful of page tests a year. If that is you, a Shopify-first tool with published prices, or Tilly writing the changes and planning the tests, may cover what you actually use for a fraction of the effort.

Use the trials properly. Intelligems and Shoplift give 14 days and Convert 15. Line up one real question and the page it concerns before starting, so the trial ends with an answer.