Plan every Shopify campaign a month ahead, with a reason for each
A Shopify campaign works when it has a date, a reason and one customer in mind. Tilly plans next month's campaigns around the dates that matter to your store, writes each one for one of your customers, and puts them in Klaviyo as drafts for you to send.
Free · nothing to connect · the first pass takes about a minute
- credits to plan next month's email calendar
- 0credits to plan next month's email calendar
- credits for one email campaign
- 10credits for one email campaign
- credits for a Meta batch of 4 image ads and 2 video briefs
- 10credits for a Meta batch of 4 image ads and 2 video briefs
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
Planning is where most stores stall. The sale gets announced the day it starts, the holiday email goes out a day late, and three offers in a row teach the list to wait for the next one. A calendar with every send already reasoned out fixes all three, and planning it with Tilly costs nothing.
Every send planned, with a reason you can argue with
On the 20th, Tilly plans the next month: how many emails a week and on which days, the key dates, and a suggested email for every send with its title, a subject line idea, the customer it is for and one sentence on why it is on that day.
Holidays come from your store's country, read from Shopify, so a Canadian store gets Canadian Thanksgiving in October and a US store gets Thanksgiving in November. Religious and cultural holidays are offered, never assumed. If a reason does not fit your business, swap the idea; swaps are free.
- A cadence: emails a week, and on which days
- Key dates from your store's country, plus your launches
- One sentence on why each send is on its day
Shopify promotions that do not train customers to wait
Shopify promotions sell, and too many of them teach a list to hold off for the next code. Tilly caps offers in the monthly plan and mixes them with sends that sell without a discount, so a sale still means something when it comes.
Gift moments get a teaser, a main send and a last call, timed with the right lead before the date. A discount only goes in an email with a code that exists in your store, so nobody is promised an offer you never set up.
- Offers capped across the month
- A teaser, a main send and a last call for gift moments
- Only real discount codes, never invented ones
Shopify marketing campaigns across email and ads
A launch or a seasonal push usually needs more than one email. Shopify marketing campaigns that work carry the same promise to the same customer in every channel: the campaign email, a Meta ad batch built from the same angle, and a blog post if the topic is worth searching for.
Each campaign email costs 10 credits, or 8 each when you build the whole month at once. A Meta batch of 4 image ads and 2 video briefs costs 10 credits plus 5 per image, and publishes paused.
- One promise, one customer, every channel
- Campaign emails in Klaviyo as drafts
- Ads from the same angle, published paused
A Shopify brand campaign between the sales
Not every send should sell. The plan mixes education, product spotlights, social proof, founder notes, launches and offers, and rotates your customers so each persona hears from you in rough proportion to how much they buy and nobody gets the same angle twice in a row.
That is what a shopify brand campaign looks like over a month: a founder note on why you make things the way you do, a customer story, a how-to for the product people buy most. It is also why the offers that follow get opened.
- Education, spotlights, proof, founder notes, launches, offers
- Each persona in rotation
- Sensible spacing and a weekly limit per subscriber
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Questions people ask
What goes into an mkt campaign brief?
The date and why it matters, the one customer the campaign is for, the worry it answers, the offer if there is one, and the channels it runs in. An mkt campaign without a named customer usually ends up talking about the product instead of to a person.
How much does it cost to plan a Shopify campaign with Tilly?
Planning is free, including suggestions, swaps and re-plans. Writing a campaign email costs 10 credits, or 8 each when you build the whole month at once.
Can I change the plan?
Yes. Change how many emails a week you send, switch key dates on or off, move a send to another day, swap a suggestion for another idea, or skip it.
Does Tilly send the campaigns?
No. Each campaign goes into Klaviyo as a draft, and you schedule or send it there. Results come back to the slot and into next month's plan.
Where do I find dates and subject lines for a specific month?
The email calendar pages list the dates by month and holiday, with lead times and subject lines, whether or not you use Tilly. The free calendar generator plans a month and downloads it as a spreadsheet.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.