The best free Shopify apps, sorted by the job they do
The best free Shopify apps cover the jobs every store has, email, reviews, search and automation, without a monthly bill. Here they are by job, with what free means on each app's own listing, and a free audit that shows which jobs your store has not covered yet.
Free · nothing to connect · the first pass takes about a minute
- for your first store audit, with nothing to connect
- $0for your first store audit, with nothing to connect
- credits to plan next month's email calendar
- 0credits to plan next month's email calendar
- credits to read your reviews from Judge.me or Trust Flow Reviews
- 0credits to read your reviews from Judge.me or Trust Flow Reviews
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
Most lists of the best free apps Shopify owners pass around mix four different things: apps that are free outright, apps with a free plan and paid ones above it, apps that are free to install but charge for what you use, and apps with a free trial. They are not the same, and the difference shows up on your first bill. Each app below is described in the words its own listing uses.
What free means on a Shopify App Store listing
Read the pricing line before you install. Shopify Flow's listing says simply Free. Judge.me's says Free plan available, which means paid plans sit above it. source, checked 8 October 2026
The Google & YouTube listing says free to install, additional charges may apply, because ad spend is billed separately. Trust Flow Reviews, made by MyBranz, Inc., the company behind Tilly, offers a 7-day free trial and then a paid plan, so it is not one of the free shopify apps even though it costs nothing to try. source, checked 8 October 2026
- Free: no charge at all
- Free plan available: a free tier, paid plans above it
- Free to install: you pay for what you use
- Free trial: free for a while, then paid
Free apps for Shopify email and reviews
Email is where free tiers are most generous. Shopify Messaging, Shopify's own email app, gives you your first 10,000 emails each month free. Klaviyo's pricing page puts its free tier at up to 250 active profiles and 500 email sends a month, and Omnisend's listing shows a free plan. source, checked 8 October 2026
For reviews, both Judge.me and Loox list a free plan, and Loox's listing describes collecting photo and video reviews by email, QR code and discount. Start collecting reviews in your first month: they feed every product page, ad and email you write after. source, checked 9 October 2026
- A welcome email and an abandoned-cart flow on a free tier
- A review request after every delivery
- Reviews shown on every product page
Free Shopify tools for search and routine work
Two of the most practical free installs come from Shopify itself. With Shopify Search & Discovery, the first job is synonym groups: if customers type throw and your products say blanket, a synonym group lets one find the other. source, checked 8 October 2026
With Shopify Flow, the first job is usually one small workflow that saves a weekly chore, like tagging a customer after their second order so your email app can treat them differently. Its listing describes custom workflows for marketing, fulfilment, inventory and fraud prevention. source, checked 8 October 2026
- A synonym group for the words customers type
- One workflow that saves a weekly chore
- Both free, both made by Shopify
What Tilly gives you free
Tilly is not free forever, but a lot of it costs nothing. The first audit of your store is free and needs nothing connected. So is the SEO audit, planning next month's email calendar, and reading your reviews from Judge.me or Trust Flow Reviews.
When you sign up you get 100 credits, once, to try any agent: an email flow is 30 credits and a blog post 15. A card is saved at sign-up and nothing is charged. Publishing needs a paid plan; the pricing page has the details.
- The first store audit, free
- The SEO audit and the email calendar plan, free
- 100 credits to try any agent
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
- Creo Fleur Atelier
- Whimsical What's It Press
Free shopify apps worth installing, and what free means on each
One or two apps per job, with the rating and pricing line from each app's own listing on the day it was checked. The best Shopify free apps for your store are the ones that cover a job you have not covered yet, so read the job column first.
| Free and free-to-start Shopify apps: rating, reviews and pricing from each app's own listing | What it is for | Rating on the Shopify App Store | Price on its listing |
|---|---|---|---|
 Shopify Messaging | Email from inside Shopify | 4.8source | The first 10,000 emails each month are freesource |
 Klaviyo | Email and SMS marketing | 4.7source | Free up to 250 active profiles and 500 email sends a monthsource |
 Omnisend | Email and SMS marketing | 4.7source | Free plan availablesource |
 Judge.me | Product reviews | 5.0source | Free plan availablesource |
 Loox | Photo and video reviews | 4.9source | Free plan availablesource |
 Shopify Search & Discovery | Store search and recommendations | 2.6source | Freesource |
 Shopify Flow | Workflow automation | 4.7source | Freesource |
Questions people ask
Are free Shopify apps really free?
Some are, outright. Others have a free plan with paid plans above it, charge for usage after a free allowance, or are free only for a trial. The pricing line on each listing says which, and it is worth reading before you install.
What are the best free apps for a Shopify store that is just starting?
One email app with a free tier, one review app with a free plan, and the free Shopify apps for search and automation. That covers the best free apps for Shopify store owners starting out, and leaves the paid tools until you know what you need.
Which are the best Shopify apps free of charge for email?
Shopify Messaging is the simplest, and its first 10,000 emails each month are free. Klaviyo and Omnisend both have free tiers too, and give you more control over flows once your list grows. source, checked 8 October 2026
What are the best free apps on Shopify for reviews?
Judge.me and Loox both list a free plan. Pick the one whose review widget fits your theme and whose request emails you like, then ask every customer after delivery. source, checked 9 October 2026
How many free apps should a new store install?
As few as cover the jobs. Every app adds settings to look after and some add code to your pages, so a handful you have set up properly beats a long list you have not.
Is Tilly free?
The first audit is free, and so are the SEO audit, the email calendar plan and reading your reviews. Building things costs credits, and you get 100 when you sign up. Publishing needs a paid plan.
Sources
- Shopify Flow: Shopify App Store listing, checked 8 October 2026
- Judge.me: Shopify App Store listing, checked 9 October 2026
- Google & YouTube: Shopify App Store listing, checked 8 October 2026
- Trust Flow Reviews: Shopify App Store listing, checked 8 October 2026
- Shopify Messaging: Shopify App Store listing, checked 8 October 2026
- Klaviyo: klaviyo.com/pricing, checked 9 October 2026
- Omnisend: Shopify App Store listing, checked 9 October 2026
- Loox: Shopify App Store listing, checked 9 October 2026
- Shopify Search & Discovery: Shopify App Store listing, checked 8 October 2026
- Klaviyo: Shopify App Store listing, checked 9 October 2026
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
Start with a free audit of your store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.
Signing up starts with the audit: your account is made at the end of it, and nothing is charged.