Shopify apps: install for the job your store is missing
Shopify apps add the jobs a store does not do on its own: email, reviews, ads, automation and search. Which ones you need depends on what your store is missing, and a free Tilly audit shows you that in about a minute.
Free · nothing to connect · the first pass takes about a minute
- for your first store audit, with nothing to connect
- $0for your first store audit, with nothing to connect
- agents working from one brand profile
- 8agents working from one brand profile
- credits to read your reviews from Judge.me or Trust Flow Reviews
- 0credits to read your reviews from Judge.me or Trust Flow Reviews
- free credits when you sign up (a card is saved, not charged)
- 100free credits when you sign up (a card is saved, not charged)
Browsing apps on Shopify by name gets you nowhere fast, because every listing says it will grow your sales. Shopify applications make more sense sorted by the job they do. The App Store sorts them the same way: its shopify app categories run from sales channels and store design to marketing and conversion and store management. Pick the job first, then the app.
The Shopify apps you need first
A new store needs a short list, and every item on it is a job rather than a brand. Something has to capture emails and send the welcome and abandoned-cart flows. Something has to collect reviews and show them on product pages. The ad channels need connecting, and someone has to keep the routine tasks from eating your week.
The most useful Shopify apps at the start are the ones that bring a customer back: email and reviews. Ads and automation pay off once there is something worth sending people to. Every app Shopify store owners install also adds settings to look after, so fewer, better-chosen apps beat a long list.
- Email: capture, welcome and abandoned-cart flows
- Reviews: collect them after delivery and show them on product pages
- Ads: the Google and Meta channels, connected to your catalogue
- Automation: tags, alerts and routine tasks
Reviews: the product apps that sell for you
The best product apps for Shopify are usually review apps, because a review answers the question a product page cannot: does this work for someone like me. Judge.me lists a free plan, and its listing describes unlimited product reviews, star ratings and photo and video UGC. source, checked 9 October 2026
Trust Flow Reviews is made by MyBranz, Inc., the same company that makes Tilly, so read this line knowing that. Its listing describes AI moderation that detects and filters fake reviews, at $15.99 a month after a free trial. source, checked 8 October 2026
Whichever you choose, Tilly can read your reviews from Judge.me or Trust Flow Reviews for 0 credits and turn what customers say into your personas, ads and emails. Other shopify product apps, like search and recommendations, come next.
- Reviews on product pages, with photos where you can get them
- Review requests sent after delivery, by email
- Your review text read into personas and ad copy
Apps by Shopify that cost nothing to install
Some jobs are covered by apps by Shopify itself. Shopify Flow is free and builds custom workflows for marketing, fulfilment, inventory and fraud prevention. source, checked 8 October 2026
Shopify Search & Discovery is free too, and lets you make synonym groups so product descriptions match the words shoppers use. source, checked 8 October 2026
Shopify Messaging, the app that used to be called Shopify Email, sends email from inside Shopify, and its first 10,000 emails each month are free. More on it on the Shopify email page. source, checked 8 October 2026
- Shopify Flow for routine tasks
- Search & Discovery for store search and recommendations
- Shopify Messaging for simple email
What one marketing app can replace
The marketing jobs on that list, email, SEO, ads, page fixes and tests, can sit in one app instead of five. Tilly runs 8 agents from one brand profile: it writes your flows into Klaviyo as drafts, your ads into Meta and Google paused, your SEO fixes and blog posts into Shopify, and waits for your approval before anything goes out. See what one app replaces.
It does not replace your email sender or your review app. It writes into them, and reads from them, so the apps you already pay for do more.
- Email flows and campaigns, written into Klaviyo
- Meta and Google ads, published paused
- SEO fixes and blog posts for your Shopify store
- A/B tests planned and sized
See what your store is missing
Paste your store URL. Tilly reads the storefront, your reviews and your marketing, and comes back with a store score, your customer personas and a 30-day plan.
Free · nothing to connect · the first pass takes about a minute
Shopify stores marketing with Tilly
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A short Shopify apps list, one job at a time
Here is a list of one or two apps per job, with each app's rating and price as its own listing showed them on the day it was checked. It is not a ranking: the most popular Shopify apps are not always the right ones for your store, so read the job column first.
Before you add any of them, open the listing's Works with section, which is the closest thing to a shopify integrations list the App Store shows, and check it covers the tools you already use.
| Shopify apps by job: rating, reviews and price from each app's own listing | What it is for | Rating on the Shopify App Store | Price on its listing |
|---|---|---|---|
 Klaviyo | Email and SMS marketing | 4.7source | Free to installsource |
 Shopify Messaging | Email from inside Shopify | 4.8source | The first 10,000 emails each month are freesource |
 Judge.me | Product reviews | 5.0source | Free plan availablesource |
 Trust Flow Reviews | Product reviews with AI moderation | 5.0source | One Plan For All: $15.99/monthsource |
 Shopify Flow | Workflow automation | 4.7source | Freesource |
 Shopify Search & Discovery | Store search and recommendations | 2.6source | Freesource |
 Google & YouTube | Google ads and Merchant Center | 4.5source | Free to install; ad spend is extrasource |
 Facebook & Instagram | Meta ads and the Facebook and Instagram shop | 3.8source | Free to install; ad spend is extrasource |
Questions people ask
What are the best Shopify apps for a new store?
The best Shopify apps for a new store cover email and reviews first, because those bring customers back and convince the next one. Then the ad channels and simple automation. The best apps for Shopify store owners just starting are often free to install, so the real cost is the time to set them up well.
Is there a list of Shopify apps every store should install?
No single list fits every store, because the right apps depend on what is missing. A store with a busy email list and no reviews needs a review app; a store with reviews and no welcome flow needs an email app. Tilly's free store audit shows which jobs are uncovered on yours.
How do I choose an app for my Shopify store?
Start with the job, then compare two or three apps that do it: read the listing's pricing, the reviews from stores your size, the Works with section and the data the app asks to access. Install one, set it up properly, and judge it after a month before adding the next.
Do apps that work with Shopify slow the store down?
Some can. An app that adds code to your storefront, like a review widget or a pop-up, adds weight to the pages it runs on. Remove apps you no longer use, and check your product pages after each install.
Are Shopify Plus apps different?
Mostly no. Shopify Plus apps are largely the same apps every store installs, and each listing says which plans it works on. Read that line before installing.
Where do I find my Shopify app settings after installing?
In your Shopify admin, under Settings, then Apps and sales channels. Each installed app opens from there, and my Shopify app settings, or yours, are inside each app rather than in one place.
What are the best Shopify tools that are not apps?
Some of the best Shopify tools need no install at all, like a UTM builder for campaign links or a ROAS calculator for ad spend. The shopify tools list at free tools needs no sign-up.
Is Tilly a Shopify app?
Yes. Tilly has a Shopify app, and stores that install it are billed through Shopify. You can also start without installing anything: the first audit reads your public storefront.
Sources
- Judge.me: Shopify App Store listing, checked 9 October 2026
- Trust Flow Reviews: Shopify App Store listing, checked 8 October 2026
- Shopify Flow: Shopify App Store listing, checked 8 October 2026
- Shopify Search & Discovery: Shopify App Store listing, checked 8 October 2026
- Shopify Messaging: Shopify App Store listing, checked 8 October 2026
- Klaviyo: Shopify App Store listing, checked 9 October 2026
- Google & YouTube: Shopify App Store listing, checked 8 October 2026
- Facebook & Instagram: Shopify App Store listing, checked 9 October 2026
Written by Tilly. Tilly is one of the apps on this page, so read it knowing that. Report an error.
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