Tilly vs Motion

Motion analyses the ads you have already run: it tags every creative and turns the results into reports, hooks and briefs in Slack, from $750 a month for up to $50k of ad spend.

Pick Motion if you have a creative team and a big budget. Pick Tilly if you need the ads made, not analysed, for $79 a month. Tilly reads your product pages and reviews, writes ads for the people who buy and the worries that stop them, checks them against Meta's rules and puts them in your account paused. Every night it reads what each ad earned and writes the next one with what worked, carrying the winning angle into your emails and pages. Try the free audit: paste your store URL and see in about a minute what Tilly would fix first.

Motion is a creative analytics tool for brands with large ad budgets: its plans start at $750 a month for up to $50k of monthly ad spend. source, checked 25 September 2026

It tags and analyses every ad creative you have run, so you can see which hooks and formats work, and delivers briefs, hooks and reports in Slack, with unlimited seats and ad accounts. Its pages describe analysis and briefs rather than making or publishing the ads.

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Motion's figures come from its pricing page. It has no Shopify App Store listing we could read, so the rating rows are empty. Motion prices by monthly ad spend; the table shows its published tiers as written.

Motion's Starter plan is $750 a month for brands spending up to $50k a month on ads. Pro is $1,200 a month for brands spending more than $50k, and Growth, for more than $125k a month in spend, is priced on request. Every plan includes unlimited seats and unlimited ad accounts.

Tilly's price does not follow ad spend. After 100 free credits, it is $49 a month for 500 credits on the Store plan and $149 for 2,000 on Growth; a Meta ad batch costs 10 credits, plus 5 for each ad image made, and the same credits pay for email, blog posts and page fixes.

For a store spending a few thousand a month on ads, Motion's entry price is likely to be a large share of the ad budget itself. For a brand spending far more, with a team to act on the analysis, the calculation is different, and Motion is designed for it.

Both run on a monthly plan you can compare on paper. What differs is who does the work after you pay: with Motion, your team turns the analysis into ads; with Tilly, the ads are made and waiting for your approval.

The last table prices the same store on both. Your ad spend is billed by Meta or Google on every one of these. Motion’s price rises with ad spend; Ryze’s and Tilly’s do not.

Here is what Motion does that Tilly does not. source, checked 25 September 2026

• Deep creative analysis: Motion pre-watches, tags and analyses every creative you have run, across your whole account history. Tilly reports results only for the ads it made.
• It is built for teams, with unlimited seats and unlimited ad accounts on every plan.
• It works where the team works, delivering briefs, hooks and reports into Slack.
• It connects to attribution tools such as Northbeam and Google Analytics, so creative analysis can use the attribution a larger brand already trusts.

Tilly makes the ads rather than analysing them. From your audit and personas, the ads agent writes copy and makes visuals for one persona and one pain point per ad, checks them against Meta's personal-attributes rule and your category's claim rules, and publishes them to Meta paused.

It learns from your own results. Every night it reads what each email, ad, post and page change earned, keeps the patterns your numbers back up, and writes the next piece with them, so a winning ad angle can become an email subject line and a product-page headline. Motion turns past creative into reports and briefs for your team to act on; Tilly acts on the lesson itself and writes it into your next ads, emails and pages. (How the loop works.)

Two more things sit in the same place: Tilly asks AI assistants the questions your buyers ask and shows whether they name your store or a competitor (more on AI search), and it keeps a record of every edit to your theme, products, pages and menus, so a change in sales can be read against what changed.

It is priced for stores that are still growing. There is no ad-spend threshold and no minimum team size; a store can make a new ad set most weeks on the Store plan and still have credits for email.

It does more than ads. The same brand profile writes email flows into Klaviyo, posts to your Shopify blog and fixes for your product pages, so the ad's promise and the page it leads to agree.

It closes the loop without a team. Results come back to each creative, winning angles are handed to the email and CRO agents, and the experiments agent tests one variant against another only when there is enough data to call it.

Moving from Motion to Tilly is not a like-for-like switch, because Motion analyses and Tilly creates. Before cancelling Motion, export the reports on your best-performing hooks and formats; they are your most useful brief for whatever makes your next ads.

If you keep Motion, Tilly's ads land in your Meta account paused and, once live, show up in Motion's analysis like any other creative.

If you are dropping Motion because your spend no longer justifies it, run Tilly's free audit and ask for a first set of ads. Because they publish paused, you can compare them with your proven creative at the same budget before anything changes.

Keep the metric you already trust. Whether it is cost per purchase or return on ad spend, judge Tilly's ads on it over a few weeks rather than on first-day clicks.