Tilly vs Madgicx

Madgicx helps you run ads that are already live: automation rules guard your budget, ready-made audiences save setup, and its AI analyses your creative.

Pick Madgicx if Meta is already a big channel and the job is getting more from your spend. Pick Tilly if you need the ads made, and made for the people who buy. Tilly reads your product pages and reviews, writes each ad for one buyer and one worry, checks it against Meta's rules and puts it in your account paused, with a Google search ad too. It reviews the last 30 days of your Meta account, and what sells in your ads carries into your emails and pages. Try the free audit: paste your store URL and see in about a minute what Tilly would fix first.

Madgicx is a tool for running Meta and Google ads yourself, rated 4.1 out of 5 on its Shopify listing. source, checked 25 September 2026

Its automation rules guard your budget while nobody is watching, it offers more than 100 ready-made Facebook and Google audiences, and its AI analyses your ad creative. It connects to Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo and TikTok.

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Madgicx's column comes from its pricing page and its Shopify App Store listing, each cell linked and dated. Its pricing page does not print the main plan's price, so the table shows only what the listing states.

Madgicx's Shopify listing says subscriptions start at $49 a month after a 7-day free trial. Its own pricing page asks for your monthly ad spend and says the main plan's price is shown inside the app, so we cannot publish a figure for your size; ask for it during the trial.

Tilly's price does not depend on ad spend either way. After 100 free credits, the Store plan is $49 a month for 500 credits and a Meta ad batch of 4 image ads and 2 video briefs costs 10 credits plus 5 for each ad image made, so a store could make a new batch most weeks and still have credits for email and blog posts. Previews and reports are free.

Neither price includes the ad spend itself, which goes to Meta. The honest comparison is what each tool does to the return on that spend: Madgicx by optimising what runs, Tilly by improving what is made.

The free starts differ too. Madgicx offers a 7-day free trial; Tilly's 100 free credits last 30 days rather than one week, so the first set of ads can be made and judged in your own time.

The last table prices the same store on both. Your ad spend is billed by Meta or Google on every one of these. Motion’s price rises with ad spend; Ryze’s and Tilly’s do not.

This comparison is Tilly's, so Madgicx's advantages come first. These are things it does and Tilly does not. source, checked 25 September 2026

• Automation on live accounts: rules that keep budget protected while you are offline. Tilly never touches running campaigns or spend.
• A library of 100+ ready-made Facebook and Google audiences to test from, where Tilly works from your own personas and leaves targeting to you.
• AI analysis of how your existing creative performs, across the account's history.
• Reporting across Meta Ads, Google Ads, GA4, Shopify, Klaviyo and TikTok in one place, broader than the Meta results Tilly brings back per creative.

Tilly makes the ads. From the brand profile built in your audit, the ads agent writes copy and creates visuals for one persona and one pain point at a time, so each ad in a set argues something different to a different buyer.

It learns from your own results. Every night it reads what each email, ad, post and page change earned, keeps the patterns your numbers back up, and writes the next piece with them, so a winning ad angle can become an email subject line and a product-page headline. Madgicx tunes spend inside Meta; Tilly carries a winning angle out of Meta and into your emails and product pages. (How the loop works.)

It looks past the usual channels too. It checks whether AI assistants recommend your store for your buyers' questions (getting recommended by ChatGPT), and it records each change made to your theme, products, pages and menus, before and after, every six hours.

It checks before you publish. Copy is checked against Meta's policy on personal attributes and the claim rules for your category, the step where skincare, supplement and pet ads most often get rejected, before anything reaches your account.

It publishes paused. Approved ads go into a new or existing Meta campaign you choose, paused. You decide when they run and what they spend, and results for spend, return on ad spend, click-through and cost per purchase come back to each creative.

It connects ads to everything else. When one image style wins, the email agent reads it next time it picks images, and winning angles are handed to the CRO agent as page-test ideas.

The two can run together: Tilly makes new creative that lands paused in your account, and Madgicx's rules and reports work on it once it is live. Nothing in Madgicx has to change for that.

If you are leaving Madgicx, turn off its automation rules before you cancel and write down what each did, so a budget change does not surprise you later. Your campaigns, ads and audiences live in Meta and stay there.

Run Tilly's free audit, confirm the personas, and ask for a first set of ads. Because they arrive paused, you can compare them with your best current ads before a cent of spend moves.

Measure with the same yardstick you use today. Run the new set against a proven ad at the same budget for a couple of weeks and compare cost per purchase, not likes.