Tilly vs Ryze AI

Ryze AI changes your ads on its own: it audits your accounts around the clock and makes bid and budget changes itself, for a flat fee from $89 a month.

Pick Ryze if paid ads are most of your marketing and you want software managing live spend. Pick Tilly if you want every channel worked on and nothing live without your yes. Tilly reads your product pages and reviews and writes your emails, blog posts, ads and page fixes for the people who buy. Ads go in paused, emails as drafts, and every night it reads what each piece earned and writes the next one with what worked. Try the free audit: paste your store URL and see in about a minute what Tilly would fix first.

Ryze AI runs your paid ads and SEO for a flat monthly fee that does not change with ad spend, and makes changes on its own. source, checked 1 October 2026

It audits your ad accounts around the clock across Google, Meta, TikTok, LinkedIn and Microsoft Ads, changes bids and budgets itself, and rotates creative before it fatigues. Its SEO plans run technical audits and apply the fixes, generate schema markup and llms.txt, and track AI visibility. Every change has approval controls, reports arrive in Slack or Teams, and it connects to Claude or ChatGPT.

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

Ryze's column is taken from its pricing page and homepage. Ryze does not have a Shopify App Store listing we could read, so its rating rows are empty rather than filled from third-party sites. Usage claims and results quoted on Ryze's own site, and the advice in its blog posts, are not repeated here, because we cannot check them against a record of the product.

Ryze charges a flat monthly fee that does not change with ad spend: Paid Ads Autopilot is $89 a month, SEO Autopilot $129, Traffic Printer, its full-service SEO, $599, and Ecom Autopilot, done for you, $1,499. Paying quarterly saves 5%, bi-annually 10% and annually 20%, Paid Ads Autopilot has a 7-day free trial, and the plans run month to month.

Tilly's price is also independent of ad spend. After 100 free credits it is $49 a month for 500 credits on the Store plan or $149 for 2,000 on Growth. A Meta ad batch of 4 image ads and 2 video briefs costs 10 credits plus 5 for each ad image made, an email flow 30 and a blog post 15, and the first audit, previews and reports are free.

The difference is what the fee buys. Ryze's covers continuous management of accounts that are already spending. Tilly's covers the making of new work across channels, which you then approve and publish.

The last table prices the same store on both. These apps do different jobs and price them differently, so the fair comparison is what each costs to try and to start paying. Ad spend, and a sender for any email, are billed separately.

Here is what Ryze does that Tilly does not. source, checked 1 October 2026

• Ryze manages live ad accounts: it audits them around the clock and makes bid and budget changes itself instead of suggesting them. Tilly publishes ads paused and changes a budget only when you confirm one of its account-review suggestions.
• It rotates ad creative before it fatigues, an ongoing optimisation job Tilly leaves to you.
• It connects to more ad platforms: Google, Meta, TikTok, LinkedIn and Microsoft Ads, plus Shopify, GA4 and Search Console. Tilly publishes to Meta, and to Google only as a paused responsive search ad.
• Its SEO plans run continuous technical audits with the fixes applied, and track AI visibility in ChatGPT, Perplexity and Gemini.
• It offers done-for-you tiers, from full-service SEO to Ecom Autopilot, which adds CRO with landing pages and store fixes shipped for you; Tilly has no service tier.

Tilly covers the channels Ryze does not write for. The email agent writes flows and campaigns into Klaviyo as drafts and plans a monthly email calendar; the SEO agent writes blog posts that go into your Shopify blog as a hidden draft when you press Publish, unless you choose live; the CRO agent writes product-page fixes as steps that you make in Shopify and mark done; and the ads agent makes Meta creative and copy. All of them read one brand profile.

It learns from your own results. Every night it reads what each email, ad, post and page change earned, keeps the patterns your numbers back up, and writes the next piece with them, so a winning ad angle can become an email subject line and a product-page headline. Ryze tunes the campaigns it manages; Tilly carries what works from one channel into the others. (How the loop works.)

It also watches two things most marketing tools miss: whether AI assistants name your store when asked your buyers' questions, the part of search now called AEO (how to get named by ChatGPT), and every change made to your theme, products, pages and menus, with what each said before and after.

It starts from who buys. The free audit reads your storefront, reviews and marketing and builds customer personas, and every ad batch uses only formats your store's own data can back. That is useful long before an ad account has enough data for an optimiser to work with.

Approval is the rule, not a setting. Every email, post, ad and page change waits for your approval, and ads land in Meta paused. For a store that is nervous about handing an AI its ad budget, that is the point rather than a limit.

You can see what each change did. Tilly plans A/B tests, sizes them and calls the winner from counts you enter. With Google Analytics connected read only, each page fix marked done is measured on that page's own visits and sales, four weeks after against four weeks before, and blog posts show the visits and sales that started on them.

You do not have to pick one for ads. A store can keep Ryze managing live spend and use Tilly to write new creative and copy, which lands in Meta paused for Ryze or a person to put into rotation. Keep one tool in charge of each ad account's budgets so the two never make conflicting changes.

If you are moving away from Ryze, check what it changed in your accounts, such as budgets, bids and paused ads, before cancelling, and note its current settings so nothing reverts unexpectedly. Its plans are month to month.

Then run Tilly's free audit, confirm the personas, and ask the ads agent for a first batch of creative. It publishes paused, so you can compare it with your running ads before any money moves. Email is a sensible place to start, because none of Ryze's plans covers it, so there is no overlap to manage.

Judge the switch on your own numbers. Keep the same campaign structure for a few weeks and compare return on ad spend and cost per purchase before and after, so the decision rests on results rather than on either tool's pitch.