Tilly

Ryze AI alternatives for Shopify stores

Ryze AI runs your paid ads and SEO for a flat monthly fee and makes changes on its own, with approval controls on every change. If you are looking past it, the choice comes down to how much you want a tool to act by itself, and which channels you need. Below: what each alternative covers, how it works day to day, and what each costs to try and to start.

Six ads Tilly created in Meta, all paused, so nothing spends until they are switched on
Ads Tilly made, landed in Meta paused

The short answer

  • You want ads run on autopilot with no tool fee, from Shopify itself: Shopify Campaign Autopilot.
  • You want to keep running your Meta and Google ads yourself, with rules and audiences to help: Madgicx.
  • You want an AI assistant that writes SEO posts and social content and guides you through ads: Enrich Labs.
  • Your marketing is mostly messages to existing customers: Yozo.
  • You want email, SEO, AI search, ads and page fixes written from one picture of your customers, published only when you approve, each learning from the last: Tilly. Try the free audit.

Why people look for something other than Ryze AI

It changes live accounts. Ryze audits ad accounts around the clock and makes bid and budget changes itself. Approval controls exist on every plan, but some owners do not want any AI adjusting spend and look for tools that only recommend or only create. source, checked 1 October 2026

The plans are split by channel. Paid Ads Autopilot is $89 a month and SEO Autopilot $129, so a store wanting both is paying for two products, and the all-channel Ecom Autopilot is $1,499 a month. source, checked 1 October 2026

Email is not in the lineup. The plans on Ryze's pricing page cover paid ads, SEO and AI search, and CRO on the done-for-you tier; stores whose repeat revenue comes from email and SMS still need a separate tool for that. source, checked 1 October 2026

What each one does

Each app’s cells come from its own Shopify listing or pricing page, linked beside the words. “Not listed” means we did not find it there, not that the app cannot do it. Tilly’s column is our own product.

The job
The jobTillyRyze AIShopify Campaign AutopilotMadgicxEnrich LabsYozo
Email and messaging
Email flowsWrites 8 flows, saved to Klaviyo as draftsNot listedYessourceNot listedWelcome and abandoned cart, in KlaviyosourceYessource
Email campaignsWrites them, saved to Klaviyo as draftsNot listedYessourceNot listedNot listedYessource
SMS or WhatsAppNoNot listedNot listedNot listedNot listedSMS and WhatsAppsource
Sign-up pop-upsNoNot listedNot listedNot listedNot listedYessource
Products in emailsA featured product or a product carousel, from your catalogueNot listedNot listedNot listedNot listedNot listed
SEO and AI search
SEO blog postsWrites and publishes them to your Shopify blogNot listedNot listedNot listedYessourceNot listed
SEO audit and rankingsFree audit; rankings from Search ConsoleOn its SEO planssourceNot listedNot listedNot listedNot listed
SEO fixesTitles, descriptions and alt text, applied when you press ApplyApplies technical fixes, on its SEO planssourceNot listedNot listedNot listedNot listed
AI search visibilityAsks AI assistants your buyers’ questions every weekOn its SEO planssourceNot listedNot listedNot listedNot listed
Ads
Meta adsWrites and makes them; published pausedRuns them: changes bids and budgets itselfsourceRuns Advantage+ campaignssourceRules that manage spendsourceGuides you through the launchsourceNot listed
Google adsWrites a search ad; published pausedRuns them: changes bids and budgets itselfsourceNot listedReady-made audiencessourceGuides you through the launchsourceNot listed
Reads past ad resultsReviews the last 30 days of your Meta accountNot listedNot listedYessourceNot listedNot listed
Store pages and tests
Store page fixesWrites the fix for each page issueOn Ecom AutopilotsourceNot listedNot listedNot listedNot listed
A/B testsPlans and sizes them, calls the winner; does not split trafficNot listedNot listedNot listedNot listedNot listed
Customers
Support chat agentNoNot listedNot listedNot listedNot listedSite, Instagram, Messenger and WhatsAppsource
Collects reviewsNo: reads them to write fromNot listedNot listedNot listedNot listedYessource
Social media postsNoNot listedNot listedNot listedYessourceNot listed
Results and control
ReportsBlended ROAS and MER from Shopify, Meta and Google, every morningIn Slack or TeamssourceNot listedNot listedNot listedNot listed
Learns from resultsEvery night, and carries a winner across channelsNot listedNot listedNot listedNot listedNot listed
Tracks changes to your storeEvery six hours, read onlyNot listedNot listedNot listedNot listedNot listed
Waits for your approvalAlways: nothing goes live without itApproval controlssourceYour choice: on its own or after approvalsourceNot listedNot listedNot listed
Works from ChatGPT or ClaudeNoOn every plansourceNot listedNot listedNot listedNot listed
Connects toShopify, Klaviyo, Meta, Google Ads, Search Console, Google AnalyticsNot listedNot listedNot listedShopify, Google Ads, Google Analytics, Klaviyo, Meta Ads, TikToksourceNot listed
Last checked 25 September 2026Report an error

Tilly

Tilly does your Shopify marketing for you. It reads your product pages, your reviews and what customers ask, works out who buys from you and what stops them, and writes for those people: email flows and campaigns, blog posts, SEO fixes, Meta and Google ads, and fixes for the pages that lose you sales.

Everything waits for your approval, then goes where it belongs: emails into Klaviyo as drafts, posts onto your Shopify blog, ads into Meta and Google paused. Every night Tilly reads what each piece earned and writes the next one with what worked, so an ad angle that sells shows up in your subject lines and page headlines too. It also checks every week whether ChatGPT and other AI assistants recommend your store. Plans start at $79 a month, after 100 free credits.

Best for: a store that wants AI to make the marketing but not to spend its money. Tilly writes Meta ad batches, email flows and campaigns into Klaviyo, blog posts and product-page fixes from one brand profile, and every piece waits for approval; ads publish paused.

Watch out for: It does not manage live campaigns, adjust bids or rotate creative in running ad sets, and it publishes ads to Meta plus a paused Google search ad, not TikTok or LinkedIn. If hands-off optimisation of ad spend is the job, Ryze is the stronger fit today.

Pricing: 100 free credits once, then $49 a month for 500 credits. A Meta ad batch is 10 credits plus 5 per ad image, a flow 30, a post 15 plus 5 per picture.

What Tilly made for Myndr: a campaign email on a phone, a Meta ad and its PM formula jar
Real work written by Tilly for Myndr: an email and a Meta ad

Shopify Campaign Autopilot

Shopify Campaign Autopilot is Shopify’s own marketing autopilot. There is no fee for it; you pay for the email and ads you approve, and Meta bills ad spend directly. source, checked 1 October 2026

It builds abandoned checkout, abandoned cart, abandoned browse and welcome emails in your store’s colours and logo, runs Meta Advantage+ and Microsoft Performance Max campaigns made from your catalogue, and moves budget between channels by performance. You choose whether it acts on its own or waits for your approval. Email needs the Shopify Messaging app, subject lines can be regenerated but not written by hand, and its Meta campaigns sit apart from your own.

Best for: a newer store without an email platform or ad account yet that wants marketing run from inside the Shopify admin. Autopilot recommends tactics across Shopify Messaging email, Shop Campaigns, Meta Advantage+ and Microsoft Performance Max, launches the ones you approve, and moves budget between channels based on performance.

Watch out for: Email runs through the Shopify Messaging app, so it does not build inside a Klaviyo account, and you cannot change the segment it picks for an email. Its monthly budget is a spend target it can go above, and its Meta campaigns run separately from your others with a separate catalog.

Pricing: No fee for Autopilot itself; you pay for the ads and email you approve, and Meta bills ad spend directly. Available on every Shopify plan except the Agentic plan. source, checked 1 October 2026

Madgicx

Madgicx is a tool for running Meta and Google ads yourself, rated 4.1 out of 5 on its Shopify listing. source, checked 25 September 2026

Its automation rules guard your budget while nobody is watching, it offers more than 100 ready-made Facebook and Google audiences, and its AI analyses your ad creative. It connects to Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo and TikTok.

Best for: a store running meaningful Meta spend that wants automation rules to protect budget, a library of ready-made audiences and AI analysis of its creative, installed from the Shopify App Store.

Watch out for: Madgicx's pricing page does not show the main plan's price, which appears inside the app; the Shopify listing only says subscriptions start at $49 a month. Ask for the price at your ad spend before the trial ends.

Pricing: 7-day free trial; subscriptions from $49 a month according to its Shopify listing. source, checked 25 September 2026

Enrich Labs

Enrich Labs is an AI marketing agent for Shopify, with a Built for Shopify badge and a 4.6 rating on its listing. source, checked 25 September 2026

You ask it for help in a chat. It writes SEO blog posts and social content, builds welcome and abandoned cart flows inside your Klaviyo account, and guides you through launching Meta and Google ads. It does not send email itself, so Klaviyo stays your sender.

Best for: a newer store that wants one AI assistant to write SEO posts and social content, build welcome and abandoned cart flows in Klaviyo, and walk it through launching Meta and Google ads.

Watch out for: Its ads help is guidance on launching campaigns rather than an optimiser running them, and plan prices differ between its site and its Shopify listing.

Pricing: Free Shopify plan; paid from $39 a month; Pro $99 on its site or $79 through Shopify. source, checked 25 September 2026

Yozo

Yozo is one AI agent you chat with. Its Shopify listing describes it building campaigns, flows, pop-ups, reviews and a 24/7 support agent across email, WhatsApp and SMS. source, checked 25 September 2026

You describe what you want in the chat and Yozo builds it and sends it: it is the sender, so there is no separate email app to pay for. Its support agent answers shoppers on your site, Instagram, Messenger and WhatsApp, and it collects reviews and shows them on your store. Plans are priced by emails sent, from a free plan to 10,000 emails a month on Starter.

Best for: a store whose growth problem is retention rather than acquisition: Yozo builds campaigns and flows across email, WhatsApp and SMS and adds an AI chat agent for customer questions.

Watch out for: It does no paid ads or SEO, so it is an alternative to Ryze only if you conclude that owned channels, not ads, are where your next revenue is.

Pricing: Free plan; Starter $50 a month with 10,000 emails; Growth $150 a month. source, checked 25 September 2026

What each costs

Figures come from each tool's own pricing page, Shopify App Store listing or, for Campaign Autopilot, Shopify's Help Center, linked in the table with the date read. Ryze has no Shopify listing we could read, and Campaign Autopilot is part of Shopify rather than an app, so neither has a rating here; the usage and results figures on Ryze's own site are not repeated because we cannot check them. Tilly is on the list.

The second table prices the same store on each app. These apps do different jobs and price them differently, so the fair comparison is what each costs to try and to start paying. Ad spend, and a sender for any email, are billed separately.

The shortlist
The shortlistLowest published paid planFree plan or trialShopify rating
Tilly$49/month100 credits, once; on a website sign-up they arrive after a card is saved (it is not charged)Not recorded
Ryze AIPaid Ads Autopilot: $89/monthsource7-day free trial on Paid Ads AutopilotsourceNot recorded
MadgicxSubscriptions: from $49/monthsource7-day free trialsource4.1 out of 5source
Enrich LabsStarter (enrichlabs.ai): $39/month, 200 credits a monthsourceFree plan on Shopify: 3 AI chat questions and 3 SEO blog articles a monthsource4.6 out of 5source
YozoStarter: $50/month, 10,000 emails a monthsourceFree plan with the AI campaign and flow buildersource5 out of 5source
Shopify Campaign AutopilotNot recordedNo fee for Autopilot itself; you pay for the marketing you approve and run through itsourceNot recorded
Last checked 25 September 2026Report an error
What the same store pays
What the same store paysTo try itTo start paying
Ryze AI7-day free trial on Paid Ads Autopilotsource$89 a month: Paid Ads Autopilot; SEO Autopilot is $129source
Shopify Campaign AutopilotNo fee for Autopilot itselfsourceYou pay for the email and ads you approve; Meta bills ad spend directlysource
Madgicx7-day free trialsourceFrom $49 a month; its main plan’s price is shown inside the appsource
Enrich LabsFree plan on Shopify: 3 chat questions and 3 blog articles a monthsource$39 a month: Starter, 200 creditssource
YozoFree plansource$50 a month: Starter, 10,000 emails a monthsource
Tilly100 free credits, once$79 a month: Sales Starter, 500 credits
Last checked 25 September 2026Report an error

How to choose

Decide how much control you want to hand over. Ryze, Madgicx and Campaign Autopilot act on live ad accounts: Ryze by changing bids and budgets itself, Madgicx through automation rules you set, and Autopilot by running the tactics you approve within your budget and guardrails. Tilly and Enrich Labs create and guide but leave spending to you. There is no right answer, only the one that matches how much you trust software with your budget.

Then look at where your revenue comes from. A store living on paid acquisition should weigh the ad tools most heavily. A store with healthy repeat purchase should look at email and retention first, where Tilly, Yozo and Autopilot's Shopify Messaging email sit.

Count the channels you need covered. Ryze splits them into separate plans; Tilly's credits cover every agent; Enrich Labs bundles several jobs into one assistant; Autopilot has no fee but only runs the channels Shopify connects it to. Price the combination you would actually run, not the entry plan of each.

By stage, in our opinion: if ads are most of your marketing and spend is already high, Ryze. If email is a big channel, or you want to approve every change yourself, Tilly. If you are just starting and want something with no fee inside Shopify, Campaign Autopilot. If you want a person rather than software, an agency or freelancer, which none of these tools replaces.

Start small. Most tools here have a trial, a free tier or no fee. Test one channel for a month with clear before-and-after numbers rather than switching everything at once.

Questions people ask

What does Ryze AI do?

Ryze audits ad accounts around the clock and makes bid and budget changes itself, with approval controls. It connects to Google, Meta, TikTok, LinkedIn and Microsoft Ads, and its SEO plans run continuous technical audits with the fixes applied and track AI visibility in ChatGPT, Perplexity and Gemini.

Does Ryze AI do email marketing?

Ryze's pricing page lists plans for paid ads, SEO and AI search, and CRO on Ecom Autopilot; email marketing is not among them. If email is a big channel for your store, you need another tool for it, such as Tilly writing into Klaviyo, Yozo, or Campaign Autopilot through Shopify Messaging.

Is there a Ryze alternative that does not touch my ad spend?

Tilly publishes ads paused, and spend starts only when you switch an ad on or confirm a suggestion that does. Enrich Labs guides you through launching ads rather than running them. Both leave spend decisions to you.

Which alternative is cheapest to start with?

Shopify Campaign Autopilot has no fee of its own; you pay for the ads and email you approve. Enrich Labs and Yozo both have free plans on Shopify, and Tilly gives 100 credits once. Madgicx's listing states a 7-day free trial with subscriptions from $49 a month. What each free start lets you finish differs a lot, so try the job you actually need done.

Does Ryze have a free trial?

Its pricing page lists a 7-day free trial on Paid Ads Autopilot, and its plans are month to month, so you can cancel anytime.

Sources

  1. Ryze AI: get-ryze.ai/pricing, checked 1 October 2026
  2. Ryze AI: get-ryze.ai, checked 1 October 2026
  3. Madgicx: apps.shopify.com/madgicx, checked 25 September 2026
  4. Madgicx: madgicx.com/pricing, checked 25 September 2026
  5. Enrich Labs: enrichlabs.ai/pricing, checked 25 September 2026
  6. Enrich Labs: apps.shopify.com/ai-marketing-agent, checked 25 September 2026
  7. Yozo: apps.shopify.com/yozo-ai-catalog, checked 25 September 2026
  8. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/requirements-and-considerations, checked 1 October 2026
  9. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/email-automations, checked 1 October 2026
  10. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/meta-ads, checked 1 October 2026
  11. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/setting-up-autopilot, checked 1 October 2026
  12. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/microsoft-advertising, checked 1 October 2026
  13. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot/shop-campaigns, checked 1 October 2026
  14. Shopify Campaign Autopilot: shopify.com/campaign-autopilot, checked 1 October 2026
  15. Shopify Campaign Autopilot: help.shopify.com/en/manual/promoting-marketing/autopilot, checked 1 October 2026

Spotted a price or fact that has changed? Report an error.

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